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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Competing with the NFL
December 22, 2004

Competing with the NFL

When it comes to competing with the mass media, the church tends to lose. On Christmas Eve this year the Minnesota Vikings will face the Green Bay Packers in a ...

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Moral Superiority on Beckham Nativity
December 21, 2004

Moral Superiority on Beckham Nativity

You’ve probably heard the stories about a London wax museum with a nativity scene featuring soccer star David Beckham as Joseph and his wife “Posh Spice” Victoria as the Virgin ...

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Non-Traditional Church Ad
December 16, 2004

Non-Traditional Church Ad

Brian Baute blogs about a non-traditional church ad for Presbyterian Church of the Covenant in Greensboro, N.C. that appeared in a local progressive paper. He quotes the text of the ...

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The Church Christmas Card
December 16, 2004

The Church Christmas Card

Ben Bell designed this Christmas card for his church, St. Stephen’s Church in Islington, London. Every year the church sends out a card to households, shops and offices in their ...

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Brandvangelism
December 13, 2004

Brandvangelism

There’s a great new article up at Wired Online News about George Masters, a 36-year-old high school teacher who created, all on his own, an animated ad for the Apple ...

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The Talent Myth in the Church Office
December 11, 2004

The Talent Myth in the Church Office

There’s a very interesting manifesto titled “The Talent Myth” published at ChangeThis by Malcolm Gladwell, author of The Tipping Point. His basic argument is that when it comes to businesses, ...

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Meet Matt: He Keeps Bringing Me Back
December 9, 2004

Meet Matt: He Keeps Bringing Me Back

About every other week, for the past few months, I’ve been going to the same restaurant before heading to an evening class after work. The restaurant is one of those ...

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Visiting a Mega-Church
December 6, 2004

Visiting a Mega-Church

One of the Twin Cities’ alternative weeklies went to church last week, offering an article exploring the mega-church after an election supposedly decided by moral values. The author visited Wooddale ...

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Interview With PRWeek.com
December 2, 2004

Interview With PRWeek.com

Keith O’Brien covers faith-based public relations in an article on PRWeek.com, which includes some good comments from Mark DeMoss, the big PR man in the Christian market. The article also ...

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Church Ad Rejected by Networks
December 2, 2004

Church Ad Rejected by Networks

Inflammatory headlines are reporting that the major TV networks have rejected a homosexual church commercial. And those headlines are blowing it way out of proportion. The 30-second commercial promotes the ...

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An Oasis of Giving
December 1, 2004

An Oasis of Giving

In the world of retail marketing, the day after Thanksgiving is called “Black Friday.” Why? It begins the busiest, scariest, nastiest time of the year: the holiday season. In many ...

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Our Very First Press Release
November 29, 2004

Our Very First Press Release

Today we sent our first press release to nearly 300 news and media contacts all around the country. We appreciate the many people who have linked to us and spread ...

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Think Young(er)
November 29, 2004

Think Young(er)

In the December 2004 issue of Fast Company magazine, staff writer Ryan Underwood does a “Fast Talk” with Zean Nielsen, director of marketing for Bang & Olufsen America, the way-too-expensive ...

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Google, Apple and the Church
November 27, 2004

Google, Apple and the Church

According to Advertising Age, Google is looking for an ad agency in what would most likely be a multi-million dollar account. Google has never had an ad agency before, relying ...

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The Pastor Can’t Do it Alone
November 23, 2004

The Pastor Can’t Do it Alone

Marketing guru Seth Godin (author of Purple Cow and Free Prize Inside) has released a previous book in a free PDF format for a limited time only: The Bootstrapper’s Bible. The ...

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