The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
Sanctuary or Jet Hanger?
Idlewild Baptist Church in Tampa, Fla. is building a new $73-million facility with a sanctuary large enough to hold Air Force One. The new 400,000 square foot building sits on ...
I Have a Dream
The 86-year-old evangelist Billy Graham was named by pastors across the board as having the greatest influence on churches and being the most trusted spokesperson for Christianity, according to a ...
The Beginner’s Guide to Church Blogging
ChangeThis is offering a free download, The Beginner’s Guide to Business Blogging, for a limited time (expires Jan. 25, 2005). Though it is a bit repetitive, the guide covers all ...
Go to Church, Win a Hummer
A Tampa Bay church is giving away a 2003 H2 Hummer. People had a chance to register during 2004 at The River at Tampa Bay Church and those eligible included ...
Charging for Church
English cathedrals are reinstating admission charges to overcome lost donations since 9/11. While raising prices in an economic downturn is fairly typical, that doesn’t always mean it’s successful (eBay tried ...
Never Gonna Be As Big As This Jesus
The Beatles can step aside thanks to the 62-foot, $250,000 Jesus statue erected by the Solid Rock Church of Monroe, Ohio. The sculpture towers over the church and nearby interstate ...
Church of England Grows–Sort of
The Church of England released new numbers showing a 1% increase in church service attendance in 2003 over the previous year, a small but significant change to the recent declines. The ...
Think Different: The God Pod
What if the church explored the same cross-promotional efforts as U2, arguably the biggest rock band in the world? You might come up with the God Pod. Yes, it’s a tongue-in-cheek ...
Behavioral Marketing
I was reading a post titled “News from Australia” on Seth Godin’s blog (author of the marketing books Purple Cow and Free Prize Inside) a few days ago. The second ...
We All Drink From the Same Cup?
For the past several years I’ve attended an Episcopalian church where communion is served from a single cup (actually two, one for each side of the congregation). This always prompts ...
AdAge’s 2004 Marketer of the Year
Last month, Advertising Age dubbed McDonald’s “Marketer of the Year.” Recent winners have included Apple and Target. Although this is the first time McDonald’s has won the award since Advertising ...
The Church Responds to Tsunami
In the wake of what has to be one of the worst national disasters in recent history*, the world is mobilizing with relief efforts for the tsunami victims. Despite early ...
Churches Speak Out Against Violence
White crosses littered the yard of Highland Baptist Church last month in a stark statement against violence. One cross stood for each of the 68 homicide victims in Lousville, Ohio ...
Chocolate Works
Remember the Church of England’s plan to give away free trade chocolate? It worked. 900 people came back to church. 9 out of 10 people who returned said they’d keep coming. Sometimes ...
Custom Brew Brings in the Young Adults
St. Mark’s Episcopal Church in Washington D.C. offers its own custom brewed beer, Winged Lion Lager, for its weekly pub lunches—and the twenty- and thirty-somethings are coming out in droves. Yeah, ...
