Archive for the ‘Advertising’ Category

How to Leverage Facebook Ads for Your Church on #cmschat
August 19, 2016

How to Leverage Facebook Ads for Your Church on #cmschat

Last night's #cmschat on Twitter covered how your church can leverage Facebook ads to reach new people.

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A Different Approach to Church Signs: It Is Going to Be OK
October 28, 2015

A Different Approach to Church Signs: It Is Going to Be OK

Should church signs advertise upcoming events or groan-worthy puns? One church decided their sign could do something more: give hope.

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Church Advertising on #cmschat
September 11, 2015

Church Advertising on #cmschat

During last night's #cmschat on Twitter, we considered whether advertising is still worth it for churches.

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Easter Marketing Campaign: Found at Church
April 13, 2015

Easter Marketing Campaign: Found at Church

Most people already know about Easter, so Eagle Brook Church launched a spring campaign to engage people and answer what they found at church.

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Church Signs Go to the Supreme Court
January 21, 2015

Church Signs Go to the Supreme Court

A church in Arizona didn't like their town's restrictions on signs and has gone to court. The battle has gone all the way to the Supreme Court.

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How to Make Billboards Work for Your Church
August 7, 2013

How to Make Billboards Work for Your Church

Too often we see church billboards gone wrong. How can you do them right? We talk about effective billboards for any church (yes, small churches included).

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The Billboard Problem
February 27, 2013

The Billboard Problem

The modern American church’s affinity for billboards has been well documented because, let’s face it, we’ve produced our share of terrible signage. But if we’re to announce the kingdom of ...

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Church Advertising Observations Part 2: 8 Tips
October 2, 2012

Church Advertising Observations Part 2: 8 Tips

If church advertising doesn't work, how do we make it work? We explore eight practical tips that can help make your advertising more effective.

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Church Advertising Observations Part 1: Why It Doesn’t Work
October 1, 2012

Church Advertising Observations Part 1: Why It Doesn’t Work

So much church advertising doesn't work. It doesn't resonate, it beats up on the church and it doesn't work on an emotional level. We explore why church advertising often falls ...

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Office Hours: Online Budgets & Bulletin Advertising
August 8, 2012

Office Hours: Online Budgets & Bulletin Advertising

Our own Justin Wise has online office hours and takes your questions. This week he talks about online marketing budgets and bulletin advertising.

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Office Hours: Pastors and Social Media & Wasting Money
May 1, 2012

Office Hours: Pastors and Social Media & Wasting Money

Our own Justin Wise has online office hours and takes your questions. This week he talks about social media and the uselessness of YellowPages ads.

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Super Bowl Ad Lesson in Making the Boring Engaging
February 7, 2011

Super Bowl Ad Lesson in Making the Boring Engaging

What do you do when you have to communicate something that isn't inherently interesting? Take Bridgestone's example and get creative.

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Facebook Ads for Your Church
November 24, 2010

Facebook Ads for Your Church

Facebook offers highly targeted advertising and it can work for your church. We offer a detailed description for setting up your first Facebook ad.

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Are We Building Bench-Riding Believers?
August 25, 2010

Are We Building Bench-Riding Believers?

Our work sometimes suggests that people “come, sit and stay” as opposed to “go, tell and do.”

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Church Copies Beer Advertising
July 19, 2010

Church Copies Beer Advertising

What can we learn from the dispute between one Kiwi church and a local brewery over the use of trademark? It turns out, plenty.

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