Archive for the ‘Advertising’ Category

advertising Article
February 5, 2010

Christian Advertising at the Super Bowl: Subtle & Controversial

The commercials are by far my favorite part of the Super Bowl. The last couple of years have been pretty mediocre in terms of the million dollar ads, but I’m ...

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advertising Article
January 7, 2010

Losing Your Message but Gaining Publicity

Just before Christmas, a church in New Zealand launched a new billboard that received extensive coverage from news outlets and blogs around the world. The church was aiming to leverage the ...

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advertising Article
September 23, 2009

Catholics Come Home: The Role of Denominations

It looks like the Catholic church is ramping up their “Catholics Come Home” campaign. The LA Times reported that the diocese of Sacramento is “preparing to air several thousand prime-time ...

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advertising Article
September 21, 2009

Is Advertising a Silly Place to Spend?

Thousand of churches in Australia are about to embark in “Christianity’s largest ever Australian advertising push.” But one lecturer in consumer behavior and advertising says that this money is being spent ...

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advertising Article
June 15, 2009

I am a Christian

The various “I am/We are [fill in your denomination]” ad campaigns that we mentioned last week (Southern Baptist, Foursquare, Episcopal) got me thinking: Who cares? I understand denominations needing to differentiate ...

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advertising Article
June 11, 2009

You Can’t Advertise Problems Away: Ad Campaigns of the Mainline Denominations

U.S. News & World Report covers the shrinking mainline denominations and their desperate attempts to re-brand. It’s pretty much the same story we’ve heard for a while now, but a ...

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advertising Article
April 10, 2009

Terry O’Reilly on Selling God

Recently, the Canada Broadcasting Company published an episode of The Age of Persuasion entitled “Selling God.” Of course, this is a natural fit for us. Terry O’Reilly takes a look at ...

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advertising Article
February 20, 2009

Less Advertising, More People

Granger Community Church has realized they can reach more people with less advertising. Executive pastor Tim Stevens explains. Every month they used to mail out thousands of postcards to their ...

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advertising Article
December 31, 2008

2008: The Year in Ads

It’s that time of year–2008 roundup lists are everywhere. All year, we get articles like Seven Ways to Turbocharge Your Productivity Output Efficiency and Twelve Optimized Brand-Solution Strategies. But for ...

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advertising Article
December 11, 2008

Church Marketing: Denied

MarketingWeek recently covered a church in Belfast who had an ad pulled for being too offensive. The Advertising Standards Authority has banned a regional press advert from the Sandown Free Presbyterian ...

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advertising Article
August 20, 2008

Atheists Marketing Billboard

We’ve talked about billboards a lot. No, really. A lot. But here’s a little something different. Coming to you courtesy of DJ Chuang’s Twitter, here’s sort of the opposite of a ...

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advertising Article
June 12, 2008

Can Jesus Christ Become a Superstar Again?

Those are the words of Marie Claire as they look at dwindling numbers of Christians in Australia. Where do they turn to answer this question? Oh yeah, the marketers! They asked ...

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advertising Article
May 19, 2008

When People Avoid Your Advertising

Here’s a pretty great quote from Cammie Dunaway, the vice president of sales and marketing for Nintendo of America in an interview by the Wall Street Journal concerning the Wii ...

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advertising Article
April 11, 2008

Sunday, Sunday, Sunday!

The Stuff Christians Like blog has been around since January. Unfortunately, I just found out about it today. Prodigal John explains how Christians like myriad things, such as: not knowing ...

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advertising Article
December 26, 2007

Christmas Rap

Just before the Christmas break, Robin Stansbury from the Hartford Courant called me about a story she was doing on Rev. Bill Keane of First Baptist Church, Branford, Conn. Keane ...

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