Christmas Rap

December 26, 2007 by

Just before the Christmas break, Robin Stansbury from the Hartford Courant called me about a story she was doing on Rev. Bill Keane of First Baptist Church, Branford, Conn. Keane wrote a quirky little rap song about the Christmas story. A former radio guy, Keane recorded it himself and then purchased air time on popular Hartford-area radio stations.

Robin called asking if we had any comments on the approach and the spot itself. You can read her full story on the Courant site.

The gist of my comments can be summed up when I said, “Keane ain’t no P. Diddy, but this rhapsody will certainly stand out amidst the clamor and clanging of all the other holiday sounds this year. The message is simple and the messenger is authentic.”

Post By:

Brad Abare

Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.
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4 Responses to “Christmas Rap”

  • Kennedy Fraser
    January 9, 2008

    Greetings from Scotland.
    I read with interest the post about the radio advert in Branford.
    Although the broadcasting environment and market is quite different in the UK, the production of commercials for placing on our non-BBC stations in the UK has been happening for quite a few years. The Churches Advertising Network (CAN) have commissioned stuff across the various media (See This year’s campaign involved a presence on Second Life.
    There is a site called Audiopot ( which provides an exchange for producers and consumers of Christian audio. The studio (GRF Christian Radio – which I work for have over 300 items on Audiopot – most of it is short items which can be used as a ‘Thought for the Day’ or a short insert or package in a longer programme. Much of it uses the same principles as radio advertising, indeed, one of our recent uploads feature some christian concepts (Love, forgiveness etc) presented in the style of a very successful ad campaign run by Marks and Spencers (a very large food and clothing retailer in the UK- see and the original adverts can be seen on YouTube – just search for ‘M&S food’). The GRF versions can be found on Audiopot as M&S Christianity.
    Kennedy Fraser

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  • Kennedy Fraser
    January 11, 2008

    I posted a comment here a few days ago – has it gone astray?
    With the latest post on Church Marketing in the UK, what I posted may be relevant.
    I look forward to hearing from you.

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  • Joshua Cody
    January 11, 2008

    Sorry about that, our system flagged it. It should be up now!

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  • I never was a fan of rap but I admit there are many who may find this to be a great source of worship. I think we all worship in our own style.

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