Archive for the ‘Word of Mouth’ Category

Promoting Easter: What Works?
January 26, 2016

Promoting Easter: What Works?

We asked six church communicators about the most effective way of promoting Easter. A theme quickly developed: Empowering and equipping your congregation.

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Church Recommendations Matter
November 19, 2014

Church Recommendations Matter

People trust recommendations over advertising, 81% to 36%. So collecting church recommendations is a powerful way to get people to your church. Here's how to encourage church reviews.

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Honesty Goes Viral
January 18, 2012

Honesty Goes Viral

My church recently held a creative worship night. It was a night filled with dancing, music, painting and other artsy fartsy things I usually don't enjoy. But one particular piece ...

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word-of-mouth Article
May 18, 2009

Heath Brothers on Going Viral

Their monthly column in Fast Company is always a great read, and this month is no exception when the Made to Stick brothers Dan Heath and Chip Heath give us ...

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word-of-mouth Article
June 27, 2008

Word of Mouth Marketing

Have you heard about Dave Balter? He’s the CEO and founder of the word of mouth organization BzzAgent and has just released the Word of Mouth Manual: Volume II. It’s ...

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