Archive for the ‘Brand & Identity’ Category

Church Logo: What to Do If Your Logo Sucks
May 16, 2018

Church Logo: What to Do If Your Logo Sucks

Your logo is the most visible and recognizable component of your church. So what do you do if it sucks? We've got tips to help you get a new logo.

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Church Brand & Identity
May 2, 2018

Church Brand & Identity

This month on Courageous Storytellers, we’re exploring branding. That's right, logos and colors and voice. We're talking cohesive and consistent branding for your church.

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Creative Missions 2016: Branding
September 7, 2016

Creative Missions 2016: Branding

Branding visually communicates who the church is and what it does. It encompasses logos, connection cards and, yes, the age-old bulletin.

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The Importance of Finding the Right Audience on #cmschat
July 8, 2016

The Importance of Finding the Right Audience on #cmschat

Last night's #cmschat on Twitter covered the church's greatest marketing opportunity—customer service.

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Outstanding Church Customer Service on #cmschat
April 29, 2016

Outstanding Church Customer Service on #cmschat

Last night's #cmschat on Twitter covered the church's greatest marketing opportunity—customer service.

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Why Christian?: People Want to Know Why We Believe
September 25, 2015

Why Christian?: People Want to Know Why We Believe

The question—why Christian?— is one of the most important questions churches can ask. The answer is literally the great commission.

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How To Rebrand Your Church on #cmschat
August 15, 2015

How To Rebrand Your Church on #cmschat

During Thursday's #cmschat on Twitter, we talked about church brands and tips for creating and maintaining good brands. What kind of brand does your church have?

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How to Create a Compelling Sermon Series on #cmschat
June 5, 2015

How to Create a Compelling Sermon Series on #cmschat

Last night's #cmschat on Twitter covered how a communications team can help create a compelling sermon series.

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Church Branding on #cmschat
March 27, 2015

Church Branding on #cmschat

The #cmschat community shares insights and wisdom on church branding, what it is, why it's important and how to do it effectively.

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Design Basics: How to Win With Simple & Consistent Branding
April 7, 2014

Design Basics: How to Win With Simple & Consistent Branding

Good branding makes for good design. The more you can refine your brand, the better your design will be.

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The Why & How of Church Names
January 8, 2014

The Why & How of Church Names

A church name is no small thing. We talk about why church names matter and share three tips for rethinking your church's name if it comes to that.

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How to Create a Brand Style Guide
September 23, 2013

How to Create a Brand Style Guide

Communicate your brand consistently and bring legitimacy to your communication by developing a set of standards known as a brand style guide.

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Branding & the Local Church
June 18, 2012

Branding & the Local Church

A collaborative church effort in Charlotte, N.C., showcases the practical need for churches to develop branding.

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Branding Overload? You Need a Brand Overlord
January 9, 2012

Branding Overload? You Need a Brand Overlord

Is your church suffering from brand overload? Instead of branding every ministry, you need to focus on your church's overall brand.

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Relentless Branding
January 4, 2012

Relentless Branding

A lesson in relentless branding from clothing retailer Old Navy. Despite being obnoxious, their commercials communicate a clear and recognizable brand.

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