The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Brian Gaffney's Posts:
Branding & the Local Church
A collaborative church effort in Charlotte, N.C., showcases the practical need for churches to develop branding.
Hipster Christianity
We sit down with Brett McCracken, author of “Hipster Christianity,” to discuss the ethos of cool.
Are We Building Bench-Riding Believers?
Our work sometimes suggests that people “come, sit and stay” as opposed to “go, tell and do.”
Inspiration or Invitation?
In churches, marketing efforts seem to go one of two ways—internally inspiring those who attend your church or externally inviting those who don’t yet attend. In what direction should your ministry’s ...
Lessons Learned: Being Banned From Church
The article “Banned from church” appeared on the front page of the “Weekend Journal” section of a recent Wall Street Journal. The piece is about churches that are reviving the ...
A Reader’s Resolution
Happy New Year friends! I am writing to share my 2008 resolution… I pray that 2008 brings with it the day that we no longer debate the need for church ...
