The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Andy Havens's Posts:
It’s Time To Catch Up: iPod Church Finder
In a well written, pithy press release, the “Irish Pubs Directory” people announced that you can now download the iPod version of their list and ratings: “You won’t always have access ...
Different… ahem… Strokes
Murray Qualitative Research (MQR), a marketing research and consulting service, has just released the results of a study that show how women and men respond differently, in terms of romance, ...
Valentine’s Day, Church Marketing Style
There’s a neat article by Jim Trippon over at the PRWeb on Valentine’s Day Tips: “Does Saying ‘I Love You’ Mean Maxing Out Your Credit Cards?” He’s got some truly ...
Don’t Spar with the Sponge
Earlier this week, Dr. James Dobson, the founder of Focus on the Family, launched a diatribe at SpongeBob SquarePants. The lovable sponge, along with a cast of other children’s characters, ...
Rolling Stone Rejects Bible Ad
The largest publisher of Bible’s in America, Zondervan, is rolling out a new and more modern translation of the Bible, Today’s New International Version. But, according to a story in ...
Behavioral Marketing
I was reading a post titled “News from Australia” on Seth Godin’s blog (author of the marketing books Purple Cow and Free Prize Inside) a few days ago. The second ...
Brandvangelism
There’s a great new article up at Wired Online News about George Masters, a 36-year-old high school teacher who created, all on his own, an animated ad for the Apple ...
The Talent Myth in the Church Office
There’s a very interesting manifesto titled “The Talent Myth” published at ChangeThis by Malcolm Gladwell, author of The Tipping Point. His basic argument is that when it comes to businesses, ...
An Oasis of Giving
In the world of retail marketing, the day after Thanksgiving is called “Black Friday.” Why? It begins the busiest, scariest, nastiest time of the year: the holiday season. In many ...
Carry-Out Christianity?
There’s a nice article on the PRWeb Newswire about a trend in casual sit-down restaurants (Chili’s, Outback Steakhouse, TGIFriday’s, etc.) to offer carry-out service that’s a more complete customer experience, ...
Confusion Costs
Siegel & Gale, a major research, branding and communications firm, recently published a “Perplexity Poll” (PDF) for its clients in the wireless telecommunications industry. In brief, what they found is ...
What is Marketing?
Ask most people about marketing and they’ll talk about advertising. Why? Because advertising is the end result of a long marketing process and the only part that is actually observed ...
