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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Lessons from U2
November 23, 2004

Lessons from U2

Anyone who reads my personal blog or has had contact with me in the past month probably knows that I’ve been obsessing about the release of How to Dismantle an ...

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Carry-Out Christianity?
November 22, 2004

Carry-Out Christianity?

There’s a nice article on the PRWeb Newswire about a trend in casual sit-down restaurants (Chili’s, Outback Steakhouse, TGIFriday’s, etc.) to offer carry-out service that’s a more complete customer experience, ...

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Confusion Costs
November 19, 2004

Confusion Costs

Siegel & Gale, a major research, branding and communications firm, recently published a “Perplexity Poll” (PDF) for its clients in the wireless telecommunications industry. In brief, what they found is ...

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Spread the Word in the Real World
November 18, 2004

Spread the Word in the Real World

Church Marketing Sucks has always been a conversation and we encourage you to spread that conversation far and wide. To prompt that in the real world, we’ve got stacks and ...

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Church Sucks Flyer
November 18, 2004

Church Sucks Flyer

We got an e-mail the other day about a fun church marketing story. Ryan Haack is involved in planting a new church in Madison, Wisc., the Journey, which will open ...

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<i>Rev</i> Magazine: A Little Misleading
November 17, 2004

Rev Magazine: A Little Misleading

I found in my stack of clippings a one page ditty in Rev magazine. The column-esque heading at the top left read “culture” and floating in the middle of the ...

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Guest Blogger Andy Havens Joins the Conversation
November 16, 2004

Guest Blogger Andy Havens Joins the Conversation

We’d like to welcome marketing guru Andy Havens to the Church Marketing Sucks conversation. Andy will be joining us as guest blogger, sharing his thoughts and insights culled from 15 ...

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What is Marketing?
November 16, 2004

What is Marketing?

Ask most people about marketing and they’ll talk about advertising. Why? Because advertising is the end result of a long marketing process and the only part that is actually observed ...

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Church Membership Cards
November 10, 2004

Church Membership Cards

I love hanging out with pastors. A week ago today I spent several hours with a local pastor here in southern California who planted a church four years ago in ...

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Moving Furniture
November 9, 2004

Moving Furniture

“On Religion” columnist Terry Mattingly covers a baptizing bus tour put on by the Southern Baptists in an attempt to rack up one million baptisms between June 2005 and June ...

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Branding Won’t Save You
November 8, 2004

Branding Won’t Save You

Wired recently ran the article “The Decline of Branding”, which has interesting applications considering our recent discussions on church branding. Essentially, the article argues that branding as an insurance policy for ...

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Sucky Approach
November 4, 2004

Sucky Approach

Lisa Sampson has an interesting post (with several comments) from October 26 that started as a comment about ChurchMarketingSucks.com and ended with a unique T-shirt approach she found a church ...

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Spreading the Word about Porn
November 2, 2004

Spreading the Word about Porn

The New York Times covers XXXchurch.com in an article summarizing the anti-pornography ministry. Their marketing tactics include the slogan “the #1 Christian porn site” and a van covered with the ...

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Green Steeples
November 2, 2004

Green Steeples

St. Mark’s Presbyterian Church in New Port Beach, Calif. is finishing a new construction project and trying to get their church classified with the U.S. Green Building Council. “It’s a ...

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The Brand of Christianity
November 1, 2004

The Brand of Christianity

“What does the brand of Christianity stand for in America and what should it stand for? I think the religious right has captured the brand, so when a person hears ...

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