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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Church Marketing Case Study: The Perfect Job
July 18, 2005

Church Marketing Case Study: The Perfect Job

Graphic designer Corey Witt recently e-mailed us about a church marketing case study he posted on his site. Richfield Community Church in Yorba Linda, Calif. was the client and they ...

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Learning from Churches that Work
July 14, 2005

Learning from Churches that Work

Terry Storch (who brought us Church Marketing Sucks, What Works For You?) along with Tony Morgan have put together a list of Top 10 Innovative Churches. Every church’s web site ...

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Top 10 Ways to Keep a Web Visitor from Being a Church Visitor
July 13, 2005

Top 10 Ways to Keep a Web Visitor from Being a Church Visitor

Tony Morgan of Granger Community Church in Granger, Ind. shares his list of Top 10 Easy Ways to Keep Me from Visiting Your Church Because I Visited Your Website, including ...

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Social Club or Thermostat Church?
July 13, 2005

Social Club or Thermostat Church?

The Rev. Martin Luther King, Jr. on the position of the church: “There was a time when the church was very powerful—in the time when the early Christians rejoiced at being ...

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Keyword Advertising for Churches
July 12, 2005

Keyword Advertising for Churches

Search term advertising has been the latest rage. It’s cheap, incredibly trackable, easy to do—and often effective. Is your church trying it? The Rock at Church Ranch in Westminster, Colo. has ...

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The United Church of Christ’s God is Still Speaking Campaign
July 11, 2005

The United Church of Christ’s God is Still Speaking Campaign

You may disagree with their theology, but you’ve got to love their marketing. The United Church of Christ made headlines late last year when their TV commercial featuring a bouncer ...

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The Golden Rule
July 11, 2005

The Golden Rule

This has little directly to do with marketing, but I love the story. It’s about Rev. Frank Santora, the senior pastor of a Faith Church in New Milford, Conn. Santora ...

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Google Church Map
July 8, 2005

Google Church Map

Check it out: All the churches in a 500 mile radius of my zip code with a Dallas Theological Seminary graduate as pastor. Well, sort of. It appears to be ...

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Vacation Bible School
July 6, 2005

Vacation Bible School

I think Vacation Bible School has to be one of the more interesting events churches do. In some circles it’s a no-brainer, an event that happens every year as if ...

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The Hats That Broke the Church
June 30, 2005

The Hats That Broke the Church

There’s an interesting article over at Christianity Today about a Montana church nearly torn apart by hats. It started when a couple high school students wore ball caps to the ...

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I Want to Be With Your Spouse
June 29, 2005

I Want to Be With Your Spouse

This sounds ridiculous, but I don’t think I have ever seen my pastor’s wife with him in any service I have attended. I’ve been going for nearly three years. I ...

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Immutable Laws of Church Branding
June 28, 2005

Immutable Laws of Church Branding

The latest issue of Church Executive magazine applies 10 of The 22 Immutable Laws of Branding (by marketing experts Al & Lara Reis) to the church. Some of the branding lessons ...

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Web Site or Web Ministry?
June 27, 2005

Web Site or Web Ministry?

Does your church have a web site or a web ministry? Silas Partners is a company that helps ministries with web solutions and they’ve put together an article exploring the ...

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Cleaning Toilets for Jesus
June 27, 2005

Cleaning Toilets for Jesus

When 10 people in matching blue T-shirts show up at a local shopping center, armed with brooms, towels and squeegees, and volunteer to wash windows and clean bathrooms, well, they’re ...

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National HIV Testing Day
June 27, 2005

National HIV Testing Day

Today is National HIV Testing Day, a day designed to encourage voluntary HIV testing and counseling. St. Timothy Community Church in Gary, Ind. decided to get involved and hosted a ...

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