Immutable Laws of Church Branding

June 28, 2005 by

The latest issue of Church Executive magazine applies 10 of The 22 Immutable Laws of Branding (by marketing experts Al & Lara Reis) to the church.

Some of the branding lessons learned include:

  • Branding, Not Sub-Branding – Umpteen different ministries with their own logo and branding doesn’t help anybody.
  • Promote the Category – Prome a specific category—be it podcasting, Saturday evening services, or even churches in general—as opposed to just what your church offers. You become the expert, promote the efforts of everyone in your category, and everyone wins.
  • Publicity – It’s the oft-ignored tactic in church marketing: public relations. You’d be surprised at the attention a single newspaper article can generate and it’s worth pursuing. Just ask Billy Graham.

Read the article for more.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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3 Responses to “Immutable Laws of Church Branding”

  • N. Tindall
    July 9, 2005

    I truly enjoy this blog, but I have one question. How do you define public relations? Do you consider public relations and publicity to be the same entity? I’ve always considered public relations as the more strategic approach to communication and as a way to build relationships with your stakeholders. Does public relations as defined in this way have a role in the church? Thanks,

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  • Andy Rowell
    February 16, 2007

    Here is the new link to the article:
    Lessons in branding by Steve Davenport

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      November 22, 2010

      Public relations has a role to play in the church. The aim of a church is bring people to the awareness of Lord Jesus Christ. These people can only know Jesus by having a personal relationship with him. Public relations is about building good relationships likewise the church is about building good relationships.
      The first question. I consider Public Relation and Publicity as the same entity because if there is no publicity or awareness, people cannot think of building good relationship or a positive reputation of a persons or organization. In other word they are interwoven.

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