Archive for the ‘Philosophy’ Category

philosophy Article
April 24, 2005

Barbara Boxer on Being Authentic

If you’ve been a part of the Church Marketing Sucks conversation for any amount of time, you know a basic tenet of good marketing philosophy comes down to churches being ...

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philosophy Article
April 22, 2005

Marketing the Church is like Marketing the Pope

When some people think of church marketing, I think they’re closer to the peddling of trinkets and other lame aspects of marketing. Like this story about the sales of new ...

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philosophy Article
April 1, 2005

Pope John Paul II on Communications

I don’t know much about the Pope. But I am learning quickly. Despite growing up Baptist where we didn’t give much heed to the Pope, I do respect his love ...

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philosophy Article
February 17, 2005

A Cool Jesus Sucks

Don Miller, author of Blue Like Jazz and Searching For God Knows What, hits the nail on the head in this interview with the Wittenburg Door. Trying to make Jesus ...

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philosophy Article
November 29, 2004

Think Young(er)

In the December 2004 issue of Fast Company magazine, staff writer Ryan Underwood does a “Fast Talk” with Zean Nielsen, director of marketing for Bang & Olufsen America, the way-too-expensive ...

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philosophy Article
November 16, 2004

What is Marketing?

Ask most people about marketing and they’ll talk about advertising. Why? Because advertising is the end result of a long marketing process and the only part that is actually observed ...

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philosophy Article
October 25, 2004

Marketing Happens

“To some degree all that marketing means is communication. If we’re communicating in public, I suppose that could be called marketing. Is it being done intentionally, or accidentally, wisely or ...

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philosophy Article
October 15, 2004

A Generous Orthodoxy

Christianity today is incredibly fragmented, with Baptists and Lutherans and Presbyterians and Methodists and Pentecostals and Catholics and every other group. Some are liberal, some are conservative, and we just ...

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philosophy Article
October 1, 2004

Evangelism & Marketing

“Any religion that believes in evangelism at its core believes in marketing,” notes the Rev. Dan Webster, spokesman for the Episcopal Diocese of Utah. Wow. Couldn’t have said it better myself. ...

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philosophy Article
September 24, 2004

They Should Lash Us To Our Pews

Some thoughts on the ridiculousness of our efforts in church from the Annie Dillard essay “An Expedition to the Pole,” which can be found in the book Teaching a Stone ...

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philosophy Article
September 16, 2004

Old and Boring with a Big Future

I just spent the last hour on a conference call with a development team I am a part of for a ministry organization that has been around over 125 ...

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philosophy Article
September 15, 2004

Unmarketing the Church

Texas blogger Rob Stewart mentioned us in a recent post, noting that we take issue with marketing the church. While I love the post, I did want to point out ...

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philosophy Article
September 10, 2004

Is Marketing a Dirty Word?

Marketing gets a bad rap. With telemarketers, pushy sales people, and lousy marketing tactics it’s no wonder people bristle at the word. But the concept itself isn’t the problem. Marketing ...

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philosophy Article
September 10, 2004

Church Marketing Needs Authenticity

There’s a new approach: church buildings that match church people – broken. Hurricane Frances tore the steeple off the First Baptist Church in Cocoa Beach, Fla, only to impale it ...

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philosophy Article
September 5, 2004

Newsflash: Church is for Sinners; Pamela Anderson Teaches Sunday School

Christianity Today’s weblog is linking to an interesting item about former Baywatch star Pamela Anderson teaching Sunday school. A potentially risky Google search reveals that it’s old news, a story ...

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