Church Marketing Needs Authenticity

September 10, 2004 by

There’s a new approach: church buildings that match church people – broken. Hurricane Frances tore the steeple off the First Baptist Church in Cocoa Beach, Fla, only to impale it in the roof of the church.

Why do churches continually project the image of smiling, happy, joyful people? Perfection will not be found in the roster of a church. It’s okay to be hurting, it’s okay to be healing, it’s okay to be broken because that’s what we all are.

“What shall we conclude then? Are we any better? Not at all! … As it is written, ‘There is no one righteous, not even one.'” (Romans 3:9-10 NIV)

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
Read more posts by | Want to write for us?

Comments are closed.