The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Brad Abare's Posts:
Lights Out
Three years ago this month, I wrote a post about experiencing church, stripped down. I included the hypothetical scenario of lights going out to suggest that what we as the ...
Churches Could Learn From Dentyne
Last fall I wrote a four-part series called “The Illusion of Community.” I talked about online community networks, building community in our weekend gatherings, why community ‘online’ and ‘offline’ might ...
Seth Says Marketing Should Come Before Product
I completely disagree with the wise sage Mr. Seth Godin in his recent post that asks, “Which comes first, the product or the marketing?” Seth says “…it’s pretty clear that the ...
Getting To the Point
There are two things I’m very fond of when it comes to good communication: 1. That the communicator has a point, and2. That the communicator makes that point in a timely ...
The Fine Line
Next month Zondervan is releasing The Fine Line by Kary Oberbrunner. This 30-something budding author tackles the subject of Christ and culture in way that is not unfamiliar, yet definitely ...
Church ‘Walls’ with Graffiti
I received an e-mail the other day from someone—I’ll call him Dave—who is struggling with the idea of using social media sites like Facebook for their church community. He was ...
The Illusion of Community, Part 4
This is part four in a series about the illusion of community. Part one was about online community networks. Part two was about how we’re doing at building community in ...
The Illusion of Community, Part 3
This is part three in a series about the illusion of community. Part one was about online community networks. Part two was about how we’re doing at building community in ...
MinistryCOM 2008 On Audio & Video
If you’re new to this conversation about church marketing and communication, one of the great resources available to us is MinistryCOM. This annual event started in Houston four years ago ...
The Illusion of Community, Part 2
This is part two in a series about the illusion of community. Part one was about online community networks. Today, let’s talk about how we’re doing at building community in ...
The Illusion of Community, Part 1
This is part one in a series about the illusion of community. First up, let’s talk about how we’re doing at building community online. Not so well in my opinion. I ...
Communicating To/With Next Generation
Adweek, one of the trade pubs for the advertising industry, had an opinion piece by Deborah Morrison in their September 29 issue. Morrison is a professor of advertising at the ...
100 Idea Starters From Outreach Magazine
The latest issue of Outreach magazine has a 10-page feature with 100 outreach ideas for any church and size. I would link to the feature, but alas, our Outreach friends ...
Sticky Church, Close the Back Door
Earlier this summer, our friends at the Leadership Network sent us a pre-galley of Larry Osborne’s latest book, Sticky Church. It comes out next month and you’re going to want ...
Planning Lessons From South Park
When someone from my team e-mailed me this South Park clip, I knew this would both incite and resonate with so many well-intentioned church leaders. The 37-second clip is a ...
