Churches Could Learn From Dentyne

February 11, 2009 by

Last fall I wrote a four-part series called “The Illusion of Community.” I talked about online community networks, building community in our weekend gatherings, why community ‘online’ and ‘offline’ might be an old school way to think and why our overall value proposition might be a little backwards. The conversation was lively!

In light of this series, you can imagine my delight to see the latest campaign from Dentyne. The whole premise of their print and TV ads center around the theme “Make Face Time.”

The Dentyne web site complements the entire campaign by setting a three-minute time limit to be on the site, just enough time to make a face time request, find a place for some face time and even make fun of emoticons in the smiley chamber of doom.

Is your church community known for facilitating face time?

What things could you tweak or even eliminate that might be getting in the way of helping others make face time?

Post By:

Brad Abare

Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.
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2 Responses to “Churches Could Learn From Dentyne”

  • Tripp
    February 22, 2009

    Thanks for this. I see these ads on the subway every day now. It’s lovely. If only I had thought of it first…

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  • lefthandedrobot
    February 23, 2009

    looks like a great campaign, pre-empting the inevitable (already here?) counter-culture movement that all these social networking sites are going to bring about.

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