Brad Abare

Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.

Brad Abare's Posts:

advertising Article
September 23, 2009

Catholics Come Home: The Role of Denominations

It looks like the Catholic church is ramping up their “Catholics Come Home” campaign. The LA Times reported that the diocese of Sacramento is “preparing to air several thousand prime-time ...

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graphic-design Article
September 19, 2009

Follow-Up to the Rick Warren/Spec Work Debate

On Thursday evening we posted an entry trying to address the issue of spec work through the current example of Rick Warren’s book cover design contest. In less than 24 ...

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building-design Article
September 14, 2009

Abercrombie & Church

The September 14 print edition of Fortune magazine had an article (no link) by Beth Kowitt on how mall owners have been thinking “outside of the (big) box” when it ...

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examples Article
August 28, 2009

Another Word for ‘Church’?

My wife and I traveled to Hawaii a few weeks ago for a co-worker’s wedding. We stayed over an extra day and attended a church service in downtown Honolulu with ...

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brand-identity Article
August 12, 2009

Your Slogan/Name Is Not A Strategy

It appears Radio Shack is attempting to rebrand itself as “The Shack.” They say it’s what their friends call them. Have you ever met a friend of Radio Shack? I ...

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events Article
August 6, 2009

Story: Oct. 28-29 Near Chicago

Last week I received a very nice package from Ben Arment, the lead brain behind Story. It looks like Carlos Whittaker received a similar package–watch Los open it, he looks ...

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examples Article
August 4, 2009

How Does Your Church Play Nice?

I saw this over the weekend from a church in Eagle Rock, Calif., about eight miles outside of downtown Los Angeles. Christian Assembly has been in Eagle Rock for decades ...

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philosophy Article
July 30, 2009

Echo, God As Second Banana

“Christianity is a demanding and serious religion. When it is delivered as easy and amusing, it is another kind of religion altogether.” —Neil Postman The second annual Echo Church Media Conference ...

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evangelism-outreach Article
July 6, 2009

Come and Care

I spent 90 minutes last week with a pastor from the northeast who was visiting Los Angeles for a few days. He moved to the United States from Ghana 20 ...

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brand-identity Article
June 22, 2009

Build Awareness or Meet the Need

I got a call last week from a husband and wife team who are launching a new business going after people who own RVs/trailers. With boomer mobility on the rise, ...

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brand-identity Article
June 10, 2009

Pick One

You can’t be the urban church and the rural church.You can’t be the men-friendly church and the women-friendly church.You can’t be the advocate and the antagonist.You can’t be the funny ...

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word-of-mouth Article
May 18, 2009

Heath Brothers on Going Viral

Their monthly column in Fast Company is always a great read, and this month is no exception when the Made to Stick brothers Dan Heath and Chip Heath give us ...

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the-christian-walk Article
April 24, 2009

The Soloist

Thanks to the kindness of a well connected friend, I attended an advance screening of The Soloist, releasing in theaters across the country today. The movie stars Jamie Foxx and ...

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first-impressions-beyond Article
March 27, 2009

Worthy is the…Labrador?

Here’s another one for the “And We Wonder Why We’re Hated” conversation… Matthew Paul Turner, the recovering churched boy, wrote a post earlier this week about an imaginary conversation between mother ...

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reviews Article
February 27, 2009

The Last TV Evangelist

A year ago I reviewed Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don’t, by Phil Cooke. It’s a great book, especially for church leadership that is ...

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