Email Forever: How to Do Email Marketing

Email Forever: How to Do Email Marketing

November 1, 2017 by

So, print’s dying a slow, painful death. But what about email?

Well, apparently email went and got religion, because it’s going to live forever. No, seriously! Email remains one of the most effective means of communicating with people—more effective, in many ways, than social media.

That’s assuming, of course, that we’re doing email well. This month on Courageous Storytellers, we gathered some email experts around the table and asked them for their best tips, tricks, and ideas for making the most of email marketing.

  • Email Newsletters 101, a crash course for launching your first enewsletter (or improving your current one).
  • A easy-to-digest email marketing glossary.
  • A step-by-step guide for moving from BCC-based email newsletters to an actual email service provider.
  • An ebook to teach you the what, why, and how of email list segmentation.
  • A crash course in lead magnets, complete with 50 ideas you can implement right away.
  • A checklist for writing better subject lines and another one for developing valuable content.
  • All things email automation, including two drip campaign templates.
  • An introduction to email marketing metrics to help you know if what you’re doing is working.
  • A case study from a church that developed an email-based marriage class.
  • Ready-to-go social media graphics.

Courageous Storytellers offers remarkably practical resources to church communicators who need help. Become a member today.

And don’t forget: Courageous Storytellers still has lots of Christmas help, including Christmas graphics designed for you.

"Get yourself a Courageous Storytellers subscription. It's the gift that keeps on giving." -Kem Meyer


Post By:

Kelley Hartnett

Kelley Hartnett spent more than a decade working in established churches and helping to launch new ones. She recently launched Tall Tree Collective, which helps nonprofits craft messages that inspire people to get behind their cause. Kelley formerly served as the membership director for our Courageous Storytellers Membership Site and is the author of You've Got This: A Pep Talk for Church Communicators.
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