The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
Sunday Morning Segregation
“Eleven o’clock Sunday morning is the most segregated hour in America,” civil-rights leader Martin Luther King, Jr. declared many times, quoting evangelist Billy Graham. While that statement is more than ...
Don’t Tell the Truth, Realize It
“Truth we are told is truth we may not accept; the truth we have realized is the only truth we own.” – Roy H. Williams In his book The Wizard of ...
Churchy the Church Mouse
Advertising Icons are making news: Smokey the Bear, one of the most famous ad icons in history turns 60 today, and Advertising Week in New York City launched a promotional ...
Not Everything Has to Suck
A desire to improve church web design and unemployment prompted the growth of Great Church Websites, a web site founded by David Gillaspey. The site features screen shots of church ...
Virtual Church
Now you can attend church in your underwear, thanks to Church of Fools, what is quite possibly the world’s first web-based, 3D church. You can pray, kneel, chat and worship ...
Get Consistent, Starbucks
Every once in a while, my wife gets a hankering for finding and using coupons. This past week was no exception when she came upon quite the prize: Starbucks coupons! ...
False Advertising
“The greatest challenge the church faces today is to be authentic disciples of Jesus. … That’s one reason why the statistics on Christians generally don’t differ from the statistics on ...
Billy Graham’s Marketing Man
Rick Marshall, crusade director for Billy Graham’s 2001 Lousiville Crusade, talks about the organization’s marketing efforts, which included spending $200,000 (not including donated or discounted ad space) on 65 billboards, ...
More People Sleeping in on Sunday
The number of adults who skip church has nearly doubled since 1991, rising from 39 million to 75 million. These unchurched adults, defined as adults who haven’t attended church in ...
Olympic Marketing Sucks… Up the Money
Despite the unusually quiet publicity, extremely low ticket sales, and impossible preparation feats the country of Greece is going through with this year’s Olympics in Athens, corporate sponsorships remain strong. ...
Is Marketing In the Bible?
For all of the wisdom in the book of Proverbs, the word “marketing” is not found. Furthermore, a key word search through 18 different Bible translations returns just one finding ...
Church Kitchen Meth Lab
A meth lab was found in the kitchen of a rural North Dakota church last week. Thankfully it’s not the latest youth group outreach event. “I’d prefer that our kitchen ...
What’s in a Name?
Everything. The church should know that. Yet again and again you’ll see churches with baffling names, either for the entire church or for programs or titles. You might think I ...
Lessons from Apple & Victoria’s Secret
When you walk into a retail store everything has a purpose. Someone thought about every design element, from the racks, to the lighting, to the location of the cash register. ...
Think Yellow
Advertising in the yellow pages continues to be a worthwhile medium despite the growing strength of search engine sophistication. According to The Kelsey Group, small- and medium-size businesses spend 46% ...
