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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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AKMA: Why Churches Should Have Web Sites / Nielsen: Simplicity
September 3, 2004

AKMA: Why Churches Should Have Web Sites / Nielsen: Simplicity

Ordained priest and blogger AKMA offers four reasons churches should have web sites, which includes a healthy discussion in the comments section. (link via e-vangelism.com) Andrew over at e-vangelism.com also offers ...

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Getting Your Church Council On Board
September 2, 2004

Getting Your Church Council On Board

I had a conversation with a pastor friend of mine a few weeks back. He is a big believer in church marketing that doesn’t suck. He doesn’t have a big ...

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Comic Sans is NOT Okay
August 31, 2004

Comic Sans is NOT Okay

Trust me on this one. Neither is using any other crazy font to spice up your flyers, newsletter or anything you print. Typography is an art, and if you’re no ...

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Church Web Site Suck? Try a Blog!
August 30, 2004

Church Web Site Suck? Try a Blog!

Church web sites can be a cemetery for outdated information and worse – spinning barrels and other animated graphics that shouldn’t be. Perhaps a blog can be the cure for ...

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Punctuation Makes All the Difference
August 30, 2004

Punctuation Makes All the Difference

While editing announcements for my youth group’s newsletter I came across this line in a blurb about fall Sunday school classes: Parents’ sex will be discussed with the junior high Sunday ...

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The Farmers Market: Is Your Church There?
August 26, 2004

The Farmers Market: Is Your Church There?

I’ve been to a handful of local “farmers markets” around the U.S. and all of them are the same. Blocked-off streets in the heart of a small town, local merchants ...

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After these Messages… from God
August 18, 2004

After these Messages… from God

Mainstream denominations are turning to TV commercials to bring people back to church. The United Methodist Church, the United Church of Christ, Presbyterians and Episcopalians are all exploring TV advertising, ...

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“Have a Nice Day” at a Church Near You
August 18, 2004

“Have a Nice Day” at a Church Near You

Churches should adopt the ‘meet and greet’ style hospitality of the commercial world to welcome new visitors, according to Rev. Alison Gilchrist, a Church of England priest and her book ...

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Free Valet Parking Doesn’t Suck
August 18, 2004

Free Valet Parking Doesn’t Suck

When construction made parking a headache at Abundant Life Church in Grapevine, Texas, church members started a free valet parking service. It began with the eldery and disabled, but now ...

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10 Technologies to Watch in 2004
August 17, 2004

10 Technologies to Watch in 2004

In November of 2003, Business 2.0 released their hot list of “10 Technologies to Watch in 2004.” Here we are in August, nearly two-thirds of the way through the year ...

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Creating Church Evangelists
August 16, 2004

Creating Church Evangelists

A big buzz in the world of business and marketing right now is the concept of word of mouth. The idea is that advertising is dying, and rather than wasting ...

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Hot or Not?
August 16, 2004

Hot or Not?

In the vein of such, well vain, sites as AmIHotOrNot.com comes Hot or Not Church Sites, a site that lets you view and rate church web sites. Give each site ...

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E-mail and Your Church
August 16, 2004

E-mail and Your Church

Do you maintain a list of e-mail addresses for everyone in your church? If not, consider some ways you could benefit from this fast, effective, and inexpensive form of communication: Save ...

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I go to church.
August 12, 2004

I go to church.

Planned Parenthood is offering a T-shirt for upcoming pro-choice rallies with the simple statement, “I had an abortion.” The move is sparking plenty of debate and drawing fire from Christian ...

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No Need to Impress
August 11, 2004

No Need to Impress

Church is a place of acceptance and love where there's no need to impress. Check perfection at the door. Which makes clamoring for excellence in church marketing a sticky proposition.

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