Billy Graham’s Marketing Man

August 5, 2004 by

Rick Marshall, crusade director for Billy Graham’s 2001 Lousiville Crusade, talks about the organization’s marketing efforts, which included spending $200,000 (not including donated or discounted ad space) on 65 billboards, 60 bus ads, 318 TV spots, 43 newspaper ads, 7,500 posters and 844 radio spots.

“Popular culture views Christianity today as self-righteous, critical, judgmental,” Marshall said. “If people think they are going to be preached at, they are not going to come.”

One billboard boasted the line: “If God exists, you’ll be glad you came. If he doesn’t, there’ll be pizza.”

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Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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