The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
You Get What You Preach For
When you preach salvation, people come to know Jesus.When you preach about loving Jesus, people become better lovers of Jesus.When you preach prosperity, people want to be prosperous.When you preach ...
Church Marketing New Year’s Resolution
New Year’s resolutions never work. Let’s face it, you’ll probably be too busy to get organized. And somehow chocolate will be the downfall of your diet. So maybe you could ...
Underpromise and Overdeliver
Seth Godin, one of our favorite marketing gurus, had some good advice recently. Underpromise and overdeliver. This is a little different but particularly pertinent for the church. We can’t overpromise. We ...
Christmas is Broken
Now that the Christmas season is over (unless you celebrate the 12 days of Christmas, in which case keep on rockin’!) I think it’s fair to say that Christmas is ...
Church Marketing Lab in the New Year
Why not start your New Year right and help church marketing to no longer suck? Head to the Church Marketing Lab and add to the conversation. Here’s what we’ve seen ...
Foursquare NextGen Summit
I’m here in Anaheim, Calif. through January 1 for the Foursquare NextGen Summit. It’s an event with 3,500 students centered around three causes: poverty, orphans and human trafficking. My role ...
Christmas Rap
Just before the Christmas break, Robin Stansbury from the Hartford Courant called me about a story she was doing on Rev. Bill Keane of First Baptist Church, Branford, Conn. Keane ...
Church Marketing Lab: A Very Merry Edition
I’ve been restraining myself for quite some time now trying not to get all Christmasy with the Church Marketing Lab updates. But four days before Santa, here it is. This ...
When Churches Get It Right
by Margaret Pittman, Guest Blogger Occasionally churches get it right–they do something so significant that it makes you stand back in awe and amazement. And as a critic of the ...
Year-End Zeitgeist
Zeitgeist (n.) – A German term meaning “spirit of the time.” It refers to the moral and intellectual trends of a given era. Unless you’re a fan of the Smashing Pumpkins, ...
Good URLs, View-Masters and John Coltrane
Three stories have been on the radar of late. It’s about time you get a chance to check them out. First, Seth Godin links to the Good URL, Bad URL blog. ...
Marketing Via Christmas Carolers
I love Christmas carols. Every year it seems like the words become more and more meaningful to me. It’s amazing how much the gospel is sung in these songs! So why ...
Chocolate Rain and Church Marketing
Who is Tay Zonday and why should you care? I’m glad you asked, because he is one of the latest examples of viral video gone wild in the new advertising ...
Marketing Waste: When To Stop
This is part 4 of a 4 part series on using your marketing budget effectively. You can read the original post to get a better understanding of Tim’s money-saving advice. We’ve ...
Marketing Waste: Cost per Conversion
This is part 3 of a 4 part series on using your marketing budget effectively. You can read the original post to get a better understanding of Tim’s money-saving advice. We’ve ...
