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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Church Marketing Lab: African Shirts, Absolute Truth and More
December 7, 2007

Church Marketing Lab: African Shirts, Absolute Truth and More

In the Church Marketing Lab we saw another week chock full of Christmas designs and all-around design goodness. Here’s just a little of what we saw. Make sure to head ...

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Marketing Waste: Measuring Success
December 5, 2007

Marketing Waste: Measuring Success

This is part 2 of a 4 part series on using your marketing budget effectively. You can read the original post to get a better understanding of Tim’s money-saving advice. We ...

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Stop Wasting Money On Marketing
December 3, 2007

Stop Wasting Money On Marketing

This is part 1 of a 4 part series on using your marketing budget effectively. Whoa, hey now! I thought this blog was all about marketing. What’s with the title? Notice I ...

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Church Marketing Lab: Videos and Billboards, But No Christmas
December 3, 2007

Church Marketing Lab: Videos and Billboards, But No Christmas

If you head over to the Church Marketing Lab, you’ll notice things are getting a lot more red and green. But I still resisted the urge to do a Christmas-y ...

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Lessons In Not Sucking Wrap-Up
November 30, 2007

Lessons In Not Sucking Wrap-Up

I just finished up the series on “Lessons In Not Sucking.” In case you missed it, here is a handy little linked index of each of the topics: Communication: Online Communication: In ...

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Lessons In Not Sucking: Working With Firms & Freelancers
November 27, 2007

Lessons In Not Sucking: Working With Firms & Freelancers

This is part eight in a series on Lessons In Not Sucking. Today we discuss working with freelancers and firms. Having both owned my own creative firm in the past ...

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5 Church Marketing Mistakes
November 26, 2007

5 Church Marketing Mistakes

Tony Morgan just posted 5 marketing mistakes that churches make. Here’s his list: Promoting your church instead of generating a response. Making a promise you can’t keep. Trying to be all things to ...

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Lessons In Not Sucking: Working With Volunteers
November 20, 2007

Lessons In Not Sucking: Working With Volunteers

This is part seven in a series on Lessons In Not Sucking. Today we discuss working with volunteers. Love ’em or hate ’em, volunteers are here to stay. And here’s ...

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Church Website Survey Results
November 19, 2007

Church Website Survey Results

Version 1.0 of The Art of Mission’s Church Website Survey was recently released. The results of the survey are available for free, and a second version is in the works ...

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Church Marketing Lab: New Sites, Sports Centers and More
November 16, 2007

Church Marketing Lab: New Sites, Sports Centers and More

It’s the most wonderful time of year! The weather is getting colder, Wal-Mart has Christmas candles and Christmas music is starting in on the radio. All that to say, I’m ...

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Lessons In Not Sucking: Know Your Audience
November 15, 2007

Lessons In Not Sucking: Know Your Audience

This is part six in a series on Lessons In Not Sucking. Today we discuss the idea of knowing your audience. It’s basic Communication 101, and I’m embarrassed to admit ...

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Lessons In Not Sucking: Building an Ideation Team
November 14, 2007

Lessons In Not Sucking: Building an Ideation Team

This is part five in a series on Lessons In Not Sucking. Today we discuss building ideation teams. I love working with teams that are passionate about the subject at ...

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Handvertising?
November 13, 2007

Handvertising?

What on earth is handvertising? Just what you think–it’s advertising on the back of someone’s hand, available from Handvertising USA. They wanted me to blog about this new form of ...

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Lessons In Not Sucking: Cheap Marketing Ideas for Church Planters
November 12, 2007

Lessons In Not Sucking: Cheap Marketing Ideas for Church Planters

This is part four in a series on Lessons In Not Sucking. Today we discuss cheap marketing ideas for church planters. Having been a church planter myself, I understand the ...

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Lessons In Not Sucking: Common Communication Mistakes
November 9, 2007

Lessons In Not Sucking: Common Communication Mistakes

This is part three in a series on Lessons In Not Sucking. Today we discuss common communication mistakes. Here are some choice mistakes I believe get in the way of ...

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