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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Making Churches Safe
November 11, 2008

Making Churches Safe

If you do something as simple as watch the news for a few minutes, you’ll see that this world isn’t 100% safe. Watch for a few weeks, and you’ll probably see ...

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The Illusion of Community, Part 4
November 10, 2008

The Illusion of Community, Part 4

This is part four in a series about the illusion of community. Part one was about online community networks. Part two was about how we’re doing at building community in ...

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Internet Ministry Best Practices
November 8, 2008

Internet Ministry Best Practices

For the past two years, I have been conducting research on Internet ministry. This has included one-on-one interviews with leaders in the field, case studies, the development of my ...

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Church Marketing Lab: Web Sites, New Shirts and More
November 7, 2008

Church Marketing Lab: Web Sites, New Shirts and More

This week in the Church Marketing Lab, we’ve seen a collection of great work. For those of you who aren’t involved over there, here’s just a glimpse of the type ...

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What if the Church Marketed Like Starbucks?
November 7, 2008

What if the Church Marketed Like Starbucks?

This has been floating around on various blogs, but it’s poignant enough that you need to see it or see it again. And there’s no more appropriate place than a ...

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The Power of Story: Compassion Bloggers
November 6, 2008

The Power of Story: Compassion Bloggers

Last February we talked about the Compassion International blogger trip to Uganda. This week they’re doing it again, taking eight bloggers and a photographer to the Dominican Republic to see ...

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What Churches Can Learn from Election Marketing
November 4, 2008

What Churches Can Learn from Election Marketing

Nearly two years of election mania comes to a climax today. Get out and vote and celebrate the end of election year marketing (or start prepping for 2012). This has ...

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The Illusion of Community, Part 3
November 3, 2008

The Illusion of Community, Part 3

This is part three in a series about the illusion of community. Part one was about online community networks. Part two was about how we’re doing at building community in ...

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Building Momentum for Building a Church
October 31, 2008

Building Momentum for Building a Church

If you’ve ever been in the midst of a building campaign for your church, you know that raising money for it sucks about 83% of the time. You have to ...

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Church Marketing Lab: Copyright Time
October 31, 2008

Church Marketing Lab: Copyright Time

In the Church Marketing Lab, we’ve got a call for copyright questions. Lots of people don’t really have a great understanding of copyright, from designers to pastors to volunteers, and ...

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Church Metrics
October 30, 2008

Church Metrics

Those digerati geniuses at LifeChurch.tv have created a free, web-based application to track church statistics, ChurchMetrics. It’s a pretty simple tool that only tracks four core areas: attendance, giving, salvations ...

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Getting Involved in Local Labs
October 29, 2008

Getting Involved in Local Labs

At Church Marketing Sucks, we love Local Labs. You might have a couple questions: What are they? They are groups of church communicators in a specific area who get together to ...

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The Mystery Worshipper Phenomenon
October 28, 2008

The Mystery Worshipper Phenomenon

Mystery shoppers for churches seem to be the latest rage. There was the recent Wall Street Journal article, we mentioned it last week, the Tennessean covered it Sunday and Anne ...

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MinistryCOM 2008 On Audio & Video
October 28, 2008

MinistryCOM 2008 On Audio & Video

If you’re new to this conversation about church marketing and communication, one of the great resources available to us is MinistryCOM. This annual event started in Houston four years ago ...

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The Illusion of Community, Part 2
October 27, 2008

The Illusion of Community, Part 2

This is part two in a series about the illusion of community. Part one was about online community networks. Today, let’s talk about how we’re doing at building community in ...

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