The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Philosophy’ Category
Tony Morgan Thinks Churches Should Stop Marketing
Tony Morgan, chief strategic officer at NewSpring Church in Anderson, S.C., co-author of the Simply Strategic Series, former pastor at Granger Community Church and author of the soon-to-be-released Killing Cockroaches ...
Thinking About Churches
Overheard on a local college campus: Person 1: Are churches really non-profits? Person 2: They aren’t taxed, I’m pretty sure they are. Person 1: Hmm… I guess I don’t ever really think about ...
The Illusion of Community, Part 4
This is part four in a series about the illusion of community. Part one was about online community networks. Part two was about how we’re doing at building community in ...
The Illusion of Community, Part 3
This is part three in a series about the illusion of community. Part one was about online community networks. Part two was about how we’re doing at building community in ...
Church Marketing Rocks
I pointed out something on Twitter recently, and I never could really put my finger on what aggravated me so much. And today I heard a radio ad for SportsCenter ...
Be Your Own Church
This week Craig Groeschel of LifeChurch.tv is talking about his journey to “find his voice” as a leader: “Many leaders lack originality. One reason is that they’re learning from other great ...
Nit-Picking Marketing Motivation
All right, the practical ramifications of this article aren’t huge. Christianity Today’s Our of Ur blog examines the theological basis for felt-needs marketing. It’s a well-thought out post that looks ...
Inspiration or Invitation?
In churches, marketing efforts seem to go one of two ways—internally inspiring those who attend your church or externally inviting those who don’t yet attend. In what direction should your ministry’s ...
The Medium is Not the Message
This week’s Monday Morning Memo (you can also listen to it) from Roy H. Williams takes issue with Marshall McLuhan’s famous line, “The medium is the message.” I, too, have ...
Communication: Lifechurch.tv Style
Craig Groeschel has been tackling communications techniques on the Swerve blog lately. So far, he’s looked at The Question and The Visual. Just to whet your appetite… Great teachers and communicators know ...
Mission, Vision, People
I blogged an entry recently on Personality‘s site about knowing the mission, doing the vision and treating people really well. It’s an approach I learned a few years ago from Jared ...
Pray for Competition
As we pursue the unique calling that God has for each one of us individually and collectively, both as ministers and as ministries, we are foolish if we care not ...
You Get What You Preach For
When you preach salvation, people come to know Jesus.When you preach about loving Jesus, people become better lovers of Jesus.When you preach prosperity, people want to be prosperous.When you preach ...
Year-End Zeitgeist
Zeitgeist (n.) – A German term meaning “spirit of the time.” It refers to the moral and intellectual trends of a given era. Unless you’re a fan of the Smashing Pumpkins, ...
Marketing Without Trying
Seth Godin offers us a simple and succinct lesson in marketing: Even when you don’t try, you’re telling a story. That’s why church marketing often sucks. We don’t want to admit we’re ...
