Marketing Without Trying

November 1, 2007 by

Seth Godin offers us a simple and succinct lesson in marketing:

Even when you don’t try, you’re telling a story.

That’s why church marketing often sucks. We don’t want to admit we’re marketing, because then we don’t have to try. The trouble is marketing happens whether you try or not.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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4 Responses to “Marketing Without Trying”

  • David
    November 1, 2007

    This is part of what I think Jesus is getting at when he says we are the light of the world (Matt 5.14-16)- you are witnesses whether you want to be or not. Can a city on a hill be hidden? No, of course not! What we do reflects him always so we should be self-conscious about how the world sees him through us.
    Isn’t marketing the same thing- making sure we present our “product” accurately and positively?

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  • Nathan
    November 1, 2007

    I would urge you all to listen to this teaching by Rob Bell. He speaks very powerfully about this issue. Although not strictly about marketing, I do feel the most powerful aspect of marketing is not how you present yourself but actually what you do/don’t do.
    Not being in action when action is called for is just as dangerous as the wrong action.

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  • Jim McGee
    November 2, 2007

    It’s a beautiful thing.
    Does this also work for people who get upset when others judge them by their appearance?

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  • Mark Cork
    November 5, 2007

    I had a communications professor in college that used to say, “you can’t not communicate.” After all these years that has stuck with me, and not just because of the bad grammar. Having been a pastor and now a marketing firm executive I’ve seen this played out time and time again. If you don’t tell people what you want them to know they’ll fill in whatever blanks they can find and come to their own conclusions. As church marketers we can’t allow that to happen.

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