The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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Confusion Costs
Siegel & Gale, a major research, branding and communications firm, recently published a “Perplexity Poll” (PDF) for its clients in the wireless telecommunications industry. In brief, what they found is ...
Spread the Word in the Real World
Church Marketing Sucks has always been a conversation and we encourage you to spread that conversation far and wide. To prompt that in the real world, we’ve got stacks and ...
Church Sucks Flyer
We got an e-mail the other day about a fun church marketing story. Ryan Haack is involved in planting a new church in Madison, Wisc., the Journey, which will open ...
Rev Magazine: A Little Misleading
I found in my stack of clippings a one page ditty in Rev magazine. The column-esque heading at the top left read “culture” and floating in the middle of the ...
Guest Blogger Andy Havens Joins the Conversation
We’d like to welcome marketing guru Andy Havens to the Church Marketing Sucks conversation. Andy will be joining us as guest blogger, sharing his thoughts and insights culled from 15 ...
What is Marketing?
Ask most people about marketing and they’ll talk about advertising. Why? Because advertising is the end result of a long marketing process and the only part that is actually observed ...
Church Membership Cards
I love hanging out with pastors. A week ago today I spent several hours with a local pastor here in southern California who planted a church four years ago in ...
Moving Furniture
“On Religion” columnist Terry Mattingly covers a baptizing bus tour put on by the Southern Baptists in an attempt to rack up one million baptisms between June 2005 and June ...
Branding Won’t Save You
Wired recently ran the article “The Decline of Branding”, which has interesting applications considering our recent discussions on church branding. Essentially, the article argues that branding as an insurance policy for ...
Sucky Approach
Lisa Sampson has an interesting post (with several comments) from October 26 that started as a comment about ChurchMarketingSucks.com and ended with a unique T-shirt approach she found a church ...
Spreading the Word about Porn
The New York Times covers XXXchurch.com in an article summarizing the anti-pornography ministry. Their marketing tactics include the slogan “the #1 Christian porn site” and a van covered with the ...
Green Steeples
St. Mark’s Presbyterian Church in New Port Beach, Calif. is finishing a new construction project and trying to get their church classified with the U.S. Green Building Council. “It’s a ...
The Brand of Christianity
“What does the brand of Christianity stand for in America and what should it stand for? I think the religious right has captured the brand, so when a person hears ...
Industry Insider on Church Branding
Chris Busch, who apparently wishes he owned our domain name (thanks!), gives some helpful general insight to the topic of church branding. Busch works for BMC Advertising, a company that ...
Creating a Church Brand
The Church Report offers suggestions and tips for creating a church brand. Important lessons include: Make sure any brand fits with your church’s vision and mission statement. Branding only works for ...
Marketing Happens
“To some degree all that marketing means is communication. If we’re communicating in public, I suppose that could be called marketing. Is it being done intentionally, or accidentally, wisely or ...
Direct Mail Works, Really
A new report (PDF download) out from Pitney Bowes says that direct mail performs ahead of print ads, television, radio, and the Internet. Kevin Weiss, President of Customer Marketing for ...