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More Marketing Savvy, Less Theology
Bouncing off Kevin’s entry about Purpose Driven Business, I am reminded of a book I read earlier this summer. Tony Campolo, in Adventures In Missing the Point: How the Culture-Controlled Church ...
Faith-Based Election
With the election only a few weeks away, many churches are struggling with the issue of how they can take part in the political debate. The fact is that as ...
I’m Sure She Had the Breast Intentions
Sometimes choosing the right word can be so important, as Dawn Eden points out in her aptly titled blog entry (which we’re so conveniently borrowing). Dawn points to a cringe-worthy ...
Purpose Driven Business
Business leaders are taking advice from Rick Warren, pastor of Saddleback Church and author of The Purpose Driven Life. Of course it’s his earlier book, The Purpose Driven Church that ...
A Generous Orthodoxy
Christianity today is incredibly fragmented, with Baptists and Lutherans and Presbyterians and Methodists and Pentecostals and Catholics and every other group. Some are liberal, some are conservative, and we just ...
A Conversation with Brian McLaren
I had a conversation with author and pastor Brian McLaren about his latest book, A Generous Orthodoxy (see our review). We dove headlong into some controversial issues (which is pretty ...
Meet Your Church: Freckles, Fat, and Gray Hair
Less than a month ago, during the week of September 27, Unilever’s Dove brand (soaps, lotions, etc.) launched a global marketing strategy called “Campaign for Real Beauty.” Dove did a ...
Sharpen Your Writing
Writing can be the overlooked component that makes a church newsletter the talk of the atrium or fodder for the recycling bin. Whether you’re writing a monthly letter to the ...
O Pastor, Where Art Thou?
Growing up all over the USA and being involved and committed to numerous churches, I have become increasingly aware of the benefit to having some sort of relationship or at ...
Guerrilla Church Marketing
A million dollar advertising blitz may work for the corporate giants, but that’s usually a joke in the church. Rather than trying to spend more, churches should be smarter. Jay ...
Church Blog
Blogging isn’t just a hip new trend for techies and information junkies. Businesses are jumping on the blog bandwagon. Blog software itself enables a non-technical person to post uniform content ...
Common Writing Mistakes
If people aren’t reading your church newsletter, maybe it’s because it’s not worth reading. Shoddy writing can sink any communication. Literary guru Pat Holt offers 10 Mistakes Writers Don’t See, a ...
Chocolate in Church
Apparently chocolate Jesus isn’t so far fetched. The Church of England is launching a new program called “Back to Church Sunday” to entice people who have left the church to ...
Evangelism & Marketing
“Any religion that believes in evangelism at its core believes in marketing,” notes the Rev. Dan Webster, spokesman for the Episcopal Diocese of Utah. Wow. Couldn’t have said it better myself. ...
I Can’t Afford Marketing That Doesn’t Suck
Working with hundreds of churches over the years, I get so frustrated with the “we don’t have any money” excuse so prevalent with today’s pastors and church councils. I understand ...
Jamming Cell Phones in Church
Churches in Mexico are using high-tech jammers to keep cell phones from ringing in the midst of services. It’s illegal, but no one seems to care. As interesting as that ...
Subway in the House of God
Speaking of business ventures as church advertising, how about opening a Subway in the house of God? Seems a bit more commercial than many of us prefer, though it also sounds ...