Creating a Church Brand

October 25, 2004 by

The Church Report offers suggestions and tips for creating a church brand.

Important lessons include:

  • Make sure any brand fits with your church’s vision and mission statement. Branding only works for the long haul, so there’s no sense spending money on something that could change in a few years.
  • Make sure it’s currently true for your church. Don’t tout your church as kid-friendly if you haven’t made those changes yet. Truth in advertising: it works for businesses, it works for churches.
  • Make sure it resonates with the community. Is your brand going to do what you want it to and draw people to your church? While your preference for dunking over sprinkling may be important to your church, is that really the key factor that will draw people in? Not likely.
Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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Brand & Identity