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Church Marketing Lab: Compact Discs to E-mail Campaigns
This week in the Church Marketing Lab there’s been no shortage of great submissions. All sorts of media from shirts to compact discs to HTML e-mails have sported everything from ...
Note to Boss: Stop Asking For Comps
Last week I wrote a note to designers and creatives about how they should stop providing multiple design comps. Today I direct the same message to the other side–the people ...
Inspiration or Invitation?
In churches, marketing efforts seem to go one of two ways—internally inspiring those who attend your church or externally inviting those who don’t yet attend. In what direction should your ministry’s ...
Like A Good Neighbor…
One church is having a problem. Outreach magazine looks at a growing church who can’t get permission from their city to move to a bigger location. Why, you ask? Well, ...
Inviting Friends Poll Results
File this poll under, “We’re curious.” It’s always a question floating around about how much marketing matters, where you should focus your marketing and whether it’s worth it. So we ...
Guerrilla Marketing
WebUrbanist is in the midst of an eight-part series on guerrilla marketing. The examples used in the series are phenomenal, and they make me wonder, “Why the heck isn’t the ...
3 Ways to Sink Your E-mail Newsletter
That’s it. I tried to let it roll off my back, but no more. I’m sick of stupid mistakes in e-mail newsletters. If you want your e-mail newsletter to be ...
Church Marketing Lab: Soak Posters to Prayer Cards
Some churches slow down their marketing for the summer. About half actually. But the Church Marketing Lab is there for those who just get hotter as the summer heats up. ...
Note to Creatives: Stop Providing Comps
Graphic Designers: If you haven’t kicked the habit already, stop giving two to three design comps (or more) when you present key art ideas to your client or boss. Not ...
Alltop Marketing
If you love to sift through a mountain of marketing material with an eye toward what can help your church, then you need to check out Alltop Marketing. They pull ...
Election Time
Calling all 501(c)(3) organizations. In all likelihood, that is your church. And with that tax-exempt status, you lose the right to endorse a candidate or oppose a candidate. It’s set ...
Marketing Fear
Seth Godin addresses a topic particularly pertinent for the church–the marketing of fear. He tells a little story where he got an offer for insurance against invasion, carjacking and other ...
Summertime Time Poll Results
Saturday is the first day of summer, in case you were unaware. Here in the southeast, it’s a little discouraging that most days are in the 90s, but it’s still ...
Ministry vs. Business
How does your church toe the line between business and ministry? Some churches are corporate wannabes, other churches are rebels against a corporate mindset, but here was a school of ...
The Big Summer Push
This week’s poll asks you, how does your church adjust its marketing efforts for summer? Why do we ask that? Well, it seems tons of churches just kind of chill ...
Church Marketing Lab: Summer Fun
Summers at church mean a few things … less crowds, sweating pastors, bulletins as fans, sweet trips and cookouts. All of these things are way better when they’re promoted (except ...
Can Jesus Christ Become a Superstar Again?
Those are the words of Marie Claire as they look at dwindling numbers of Christians in Australia. Where do they turn to answer this question? Oh yeah, the marketers! They asked ...