Social Media Content: Seeking Engagement First

Social Media Content: Seeking Engagement First

March 24, 2016 by

Churches everywhere are making use of social media, but posting engaging content that people will actually interact with is tricky. In a video about focusing on social media content, Stephen Brewster highlighted why social media is so important and shared his church’s approach. Stephen Brewster is the creative arts pastor at Cross Point church in Nashville and an instructor at our Certification Lab, where you can get two days of insights like these:

“We don’t focus a whole lot of time or effort on the gaining of followers. We’re much more concerned with the message we’re trying to share and creating content that’s extremely engaging for people.” -Stephen Brewster


  • This video is from a 2015 Google Hangout with our Certification Lab instructors. You can watch the entire hangout.
  • Check out our upcoming roster of Certification Lab events and consider attending to soak up this kind of insight and encouragement.
  • Get a taste of what you can expect at Certification Lab with our round-up of Certification Lab resources.

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Ruthie Flaa

Ruthie Flaa is a college student trying very hard to survive her final semester before graduating in the spring. She enjoys writing so much that she’s majoring in it.
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