Caring Through Social Media

Caring Through Social Media

June 8, 2016 by

Social media should never be a bullhorn of self-promotion. That’s something we should know by now.

But how can social media be a way you can serve individuals? So often we try to engage with our entire audience. We offer something for everybody. What if we just offered something for one person?

That’s what Phil Bowdle’s church did. They asked for song requests for an upcoming worship event. But they choose several requests they would never play for the event and spent an hour recording those songs and sharing them with people. They responded on an individual level.

It was more about showing how much they value people than being efficient with their time or trying to maximize their reach. They had some fun and made people’s day.

Create memorable moments for your audience so they know you not as a big church but as people who care about them.

Watch as Certification Lab instructor Phil Bowdle talks about caring through social media:


  • This video is from a 2015 Google Hangout with our Certification Lab instructors. You can watch the entire hangout.
  • Check out our upcoming roster of Certification Lab events and consider attending to soak up this kind of insight and encouragement.
  • Get a taste of what you can expect at Certification Lab with our round-up of Certification Lab resources.

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Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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