What do you do when your church needs to make some major changes and the leadership isn’t quite there?
Gerry True has been there:
“When I came to Oak Hills initially seven years ago there were six different web sites, five of those had different brands and three of those were our campuses that had their own logos.”
Yikes. Gerry walked into a mess of inconsistent branding and excessive communication channels that results in more work.
The solution isn’t to waltz in and change everything. The solution is to start proposing ideas, to help your leadership move past what currently is and envision what could be. The answer is to cast vision.
That’s not a simple process either. It requires building relationships, establishing trust and helping people understand how invested you are in this process. It’s going to take a lot of conversations.
But it can be done. Whatever your church is struggling with, whatever communication challenge you’re facing, it is possible to help your leadership see the need for change, propose a powerful solution and move forward.
Cast Vision
Watch as Gerry True talks about casting vision:
“Part of what we’re going to be talking about is how to handle a proactive approach, in other words bringing to the table proposals, ideas and fleshing out those ideas so the leadership can get a vision for what you hope to accomplish by re-shaping. When I came to Oak Hills initially seven years ago there were six different web sites, five of those had different brands and three of those were our campuses that had their own logos, and so we had to somehow figure out how to bring them all together under one umbrella where we were unified and inclusive. That took some proposals that helped people see how things could be. Because if they’re stuck in what is, then we somehow have to move them beyond that to what could be. And that takes a lot of heart to heart conversations, building those relationships, building trust and helping people understand how much you truly care about them—but also how much you care about this movement that God has called you to build.” -Gerry True
For more on this concept of proposing ideas and moving your leadership forward, check out Gerry’s article on leading up. There’s also another video clip where Gerry talks about helping leaders see something in a way they never have before.
The Training You Need
This lesson is just one of the many things covered at our Certification Lab. It’s a two-day, intensive training event that will take you to the next level as a church communicator. We limit the event to 50 people, so you get a small group experience where you can get your questions answered. Gerry True is one of our instructors and will be sharing insights just like this.
Whatever you’re struggling with, considering attending the Certification Lab.
More
- This video is from a 2014 Google Hangout promoting our West Coast Certification Lab. You can watch that entire hangout, and while that particular Certification Lab is over, we’ve got plenty more coming up.
- Check out our upcoming roster of Certification Lab events and consider attending to soak up this kind of insight and encouragement.
- Get a taste of what you can expect at Certification Lab with our round-up of Certification Lab resources.
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