Archive for 2009

word-of-mouth Article
May 18, 2009

Heath Brothers on Going Viral

Their monthly column in Fast Company is always a great read, and this month is no exception when the Made to Stick brothers Dan Heath and Chip Heath give us ...

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social-justice Article
May 15, 2009

Taking Church Beyond Sunday

So that Compassion blogging indie rocker Shaun Groves has a sarcastic little blog post about how church leaders in the developing world don’t get it. They’re doing goofy things like ...

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peer-review Article
May 15, 2009

Church Marketing Lab: Summer Fun and More

This week in the Church Marketing Lab, we hit 8,000 pieces submitted. It’s come a long way since this announcement. One thing that still hasn’t gotten old is to see ...

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events Article
May 14, 2009

What’s the Story?

It’s been a week of exciting news in the world of church communications events. First on the list, the Center for Church Communication is excited to announce a new conference, ...

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philosophy Article
May 13, 2009

Church Copycats

Recently, I came across Godwitter.com via the xpirimental blog. My palms became sweaty, my heart sped up, my stomach twisted and my mind went back to the service formerly known ...

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poll-results Article
May 13, 2009

Tweet Tweet Poll Results

Recently, my mother asked me, “Do you twit?” I’ll give you a little context for why this matters. I’ve never even heard her use the term “Facebook,” although once, after ...

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news-updates Article
May 12, 2009

Advertising Age Explores Church Marketing

The fundamental principles of church marketing have been explored here exhaustively. But it’s always good to keep getting back to the basics and exploring the building blocks of church marketing. ...

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philosophy Article
May 11, 2009

The Failure of Church Marketing

In a recent article published on wrecked.org, Jonathan Foster takes some shorts at church marketing. The article is entitled The Failure of Church Marketing, and he goes through a fairly ...

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peer-review Article
May 8, 2009

Church Marketing Lab: Three Posters and a Billboard

The Church Marketing Lab has been booming lately. We’ve been discussing how long people keep old files around, how to target a specific audience, how to promote without bulletin inserts ...

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first-impressions-beyond Article
May 7, 2009

Churches Should Learn to Shut Up Too

The Harvard Business Blog recently published an article entitled When to Keep Your Mouth Shut, taking a look at the high cost of over-communicating. They give some examples: continuing to ...

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poll-results Article
May 6, 2009

Church Violence Poll Results

Is your church ready for the unthinkable? Unfortunately, church violence has happened more than once, with incidents making the news too often. So it’s probably a pretty good idea to ...

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technology Article
May 5, 2009

Monitoring Your Church Online

Remember a long, long time ago, when you were first thinking about church marketing? You had that argument with someone about whether stats mattered and whether churches should even keep ...

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technology Article
May 4, 2009

Twittering the Sermon

The micro-blogging service Twitter has been soaring in popularity lately, and now the intersections between church and Twitter will get even more attention with this Time magazine article, Twittering in ...

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technology Article
May 4, 2009

Technology X for Your Church

Media Salt recently answered the question, “When can we start using [insert Internet technology here] for our church?“ Perhaps it’s Twitter. Perhaps it’s Facebook. Maybe it’s a sharper site or and ...

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peer-review Article
May 1, 2009

Church Marketing Lab: Let’s Discuss

So normally in the Church Marketing Lab, we have some wonderful pieces posted and some incredible feedback that helps folks improve their skills. We thought we would take a break ...

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