Advertising Age Explores Church Marketing

May 12, 2009 by

The fundamental principles of church marketing have been explored here exhaustively. But it’s always good to keep getting back to the basics and exploring the building blocks of church marketing. A recent Advertising Age article does that, complete with marketing-terminology to get on the nerves of church jargon purists.

They cover the CNN article about changing religions that we recently discussed, the decline of brand loyalty, the United Methodist Church’s Rethink Church campaign and a quote from our own Brad Abare.

So if you have 10 minutes to spare, visit the article for a quick church marketing challenge.

Post By:

Joshua Cody

Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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5 Responses to “Advertising Age Explores Church Marketing”

  • Laura
    May 12, 2009

    There’s a typo in the headline of today’s article. You also might consider posting email addresses on the site for contact information. The only way to contact is through a java link to the computer’s email program, which won’t work for someone using a public computer.
    Otherwise, great site!

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  • John (Human3rror)
    May 12, 2009


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  • Joshua
    May 12, 2009

    Fixed, thanks guys!
    And will check into the email information, thanks for that as well.

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  • Edward Dizzys
    May 14, 2009

    In the past, offline media was one of the major mediums to promote one’s business and brand awareness. However, with the increasing popularity of the online media and its positive results, more people are turning to online marketing techniques to build a strong business presence across the globe. There are several online marketing strategies we can use for our Internet marketing solutions, but SEO (search engine optimization) today has taken a stance much ahead of any other technique.
    SEO brings with it tremendous scope for business improvement with improved keyword positioning, improved ranking and overall increase in the ROI and cuts down on the PPC cost extensively in the long run. This is a proven marketing solution if done the right way using the right techniques based on your website requirements.
    I thought this information would be helpful for those who wish to promote their website and get great results.

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  • Church Advertising
    February 19, 2010

    The basics are always a great place to start. I kinda liked the article to tell the truth. I just don’t know why lol.

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