You can bet finding a church is no easy task, as the Indianapolis Star points out. And you better believe marketing has a lot to do with whether or not people find your church. The article is packed with examples of marketing at work in the world of first impressions, including web sites, greeters, and yes, even the doctrine a church holds.
The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Kevin D. Hendricks
When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
2 Responses to “Finding a Church”
Eliot
March 24, 2005
I had a hard time finding a good listing of churches in my vacinity. I know there are a ton around me, but I have to visit each one to find out what type of service it is, how many young adults are there, how the pastor preaches, what the doctrine is, etc. Church listings like the yellow pages rarely tell anything more than the denomination (which is becoming less and less useful in deciding what type of church it is). I found very few online listings that contained web site links. And when I did find a website, I usually found a nice picture of the pastor and his wife and very little about what the church is really like. Yes, I know you believe in God and Jesus as the only saviour. Would it really kill a church to be a bit more specific on their website about some dividing doctrines and how the services are really run?
Hmm… so that turned into a long rant.
Yvonne
April 7, 2006
What was the link to the Star? When I tried it, it said it didn’t work. I would really like to read the article.
Thank you