Seth Godin on Church Marketing

March 26, 2005 by

According to the New York Times (registration required), Radiant Church in Surprise, Ariz. spends $16,000 per year on Krispy Kreme donuts. And I thought Baptists liked to eat.

Quoth marketing guru Seth Godin:

The health risks aside, this is smart marketing. (And is there anything wrong with a church doing marketing? Churches have always done marketing.)

Marketing doesn’t mean advertising.

The NYT story covers the church in exceptional detail, mentioning a lot of their marketing efforts, including xBoxes, billboards, fliers, postcards and more. 147 people showed up for the first service in 1997. Now weekly attendance averages 5,000. Last year 1,055 people checked the box on the pew cards to commit their lives to Christ.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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One Response to “Seth Godin on Church Marketing”

  • Andy
    March 27, 2005

    Billions of dollars at stake..why not attract and retain “customers”?

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