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Archive for the ‘Brand & Identity’ Category
Attack Ads from the Pulpit?
One of the the basic principles of good marketing is to focus on the power of your own product (i.e. the VW campaigns that focus on the “cool” factor of ...
The First Vagabonds Church of God
Back in May, Kevin posted about choosing a church name. There’s been a definite shift over the past several years of churches looking for a new identity. The name of ...
Immutable Laws of Church Branding
The latest issue of Church Executive magazine applies 10 of The 22 Immutable Laws of Branding (by marketing experts Al & Lara Reis) to the church. Some of the branding lessons ...
How a Church Responds to Theft
Shortly after a thief broke into Oconee Baptist Church in Bishop, Ga. and stole an amplifier and four guitars, the church’s sign expressed how the church felt about the break-in: ...
Choosing a Church Name
What’s in a name? Everything. More and more churches are considering a name change, often dropping denominational affiliations that no longer connect with people (though the denominational ties remain intact) ...
The Crowds Want In
There is certainly no shortage of conversations on the topic of community, particularly how it relates to the health and vitality of a church. Without a doubt, this concept of ...
Should Churches Fly the U.S. Flag?
Should churches in the U.S. fly the American flag, and if they do, what position should it have in relation to other Christian symbols? It’s an interesting debate and sums ...
Personality Driven Church
Reflecting on many of the churches I have visited and/or have been made aware of over the years, I am curiously cognizant of how many are recognized by the name ...
brandchannel on Branding Churches
The well-known marketing site brandchannel.com covers church branding in yesterday’s article “Churches Put Their Faith in Branding.” The story includes quotes from Richard Reising of the marketing company Artistry Marketing ...
Now 17% Less Judgmental
A few months back we had a post about a church T-shirt that included the statement “We suck.” Chris Mikesell (aka Rhinoguy) of Blachly, Ore. commented that a better slogan ...
AdAge’s 2004 Marketer of the Year
Last month, Advertising Age dubbed McDonald’s “Marketer of the Year.” Recent winners have included Apple and Target. Although this is the first time McDonald’s has won the award since Advertising ...
Brandvangelism
There’s a great new article up at Wired Online News about George Masters, a 36-year-old high school teacher who created, all on his own, an animated ad for the Apple ...
Branding Won’t Save You
Wired recently ran the article “The Decline of Branding”, which has interesting applications considering our recent discussions on church branding. Essentially, the article argues that branding as an insurance policy for ...
Sucky Approach
Lisa Sampson has an interesting post (with several comments) from October 26 that started as a comment about ChurchMarketingSucks.com and ended with a unique T-shirt approach she found a church ...
The Brand of Christianity
“What does the brand of Christianity stand for in America and what should it stand for? I think the religious right has captured the brand, so when a person hears ...
