The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Brand & Identity’ Category
Fun with Brand Standards
Ambert Rodriguez made a great video threatening bodily harm to anyone who didn't follow the church's brand standards. We talked with Ambert to go deeper on branding.
The Essence of Your Church
What is the essence of your church? What's the one big idea that sums everything up and communicates who you are as a body of believers?
Firestarter: Know Who You Are
Luke Dusek, from Firestarter recipient Bloom in St. Paul, Minn., shares a video lesson in knowing who you are as a church.
Filling in the Gap: 4 Logo Lessons for Churches
Lessons in logo design from Gap’s redesign flub that turned a 20-year-old logo into an Internet joke.
The Diversity Filter
One of the unstated rules in the church world when creating visual communication pieces--especially when visuals call for pictures of people--is to make sure everything looks diverse.
Follow the Leader: More Jesus, Less Personality Pastor
Every church’s brand has a face. And that face belongs to its head pastor. Yes, other components help define the brand: its logo, its graphic standards, its facility, its style ...
Church Logos: The Good, The Bad & The Ugly
COLLIDE magazine covers church logos and has a boat-load of good advice. We already mentioned it on Twitter, but it seemed worth the extra attention. Some of the advice is ...
The Branding Process: Start to Finish
Designer Von Glitschka recently shared his experience doing a branding/identity project for Northwest Church in Shoreline, Wash. He shares the many iterations the design went through as well as some ...
Your Slogan/Name Is Not A Strategy
It appears Radio Shack is attempting to rebrand itself as “The Shack.” They say it’s what their friends call them. Have you ever met a friend of Radio Shack? I ...
Build Awareness or Meet the Need
I got a call last week from a husband and wife team who are launching a new business going after people who own RVs/trailers. With boomer mobility on the rise, ...
Finding Your Focus
Recently, Brad Abare asked you to pick one. Richard Reising had the same thing to say in different words in a post on Beyond Relevance. The article is a great ...
Another Lesson from Starbucks
Starbucks is often used as an example within the world of church marketing. They have an experience, they knew how to tell their story. Yes, I said “knew how to tell ...
Churches Could Learn From Dentyne
Last fall I wrote a four-part series called “The Illusion of Community.” I talked about online community networks, building community in our weekend gatherings, why community ‘online’ and ‘offline’ might ...
Brand Value Versus Brand Recognition
I got an e-mail from a friend with a quote in it, and then I realized Tony Morgan posted the same thing a few days ago. It’s a quote from ...
