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Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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3 Responses to “Fun with Brand Standards”

  • Eric Granata
    July 18, 2011

    Great reminder, Mr. Rodriguez! Your remark about a “Branded House” reminded me of Evan McBroom’s post on “Extending the Church Brand” from a few years ago.

    It’s an older post but one I keep in my back pocket when explaining options for ministry logos.

    I also think it is interesting how ministries can have such a strong desire for their own logo. To me, a logo is used to differentiate yourself from others, but in the context of the local church congregation, a ministry logo may be the first step toward building a silo.

    Just thinking…

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  • tj
    July 18, 2011

    A very unique approach!

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  • Amber Langhoff
    August 16, 2013

    Great article! It’s a couple years old now, I realize… I’m currently working with my own church on rebranding. Do you know if that video mentioned at the end (about the reveal and name change) is still available online somewhere? I’d love to get some insight / inspiration from that!

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