Archive for the ‘Brand & Identity’ Category

brand-identity Article
September 4, 2008

Advice for Soul Searching

In the midst of all my “soul searching” rants of recent weeks, most notably the Bastards With Bibles series, I’m getting a decent amount of inquiries asking “How do we ...

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brand-identity Article
August 25, 2008

More Identity Struggles

Last week I had the opportunity to speak at the Echo conference in Dallas, Texas, with a few hundred church media artists. I presented a spoken version of my “Bastards ...

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brand-identity Article
August 13, 2008

Merlin Mann Calls Out Branding

Productivity guru Merlin Mann has this to say about branding, via Twitter: If you’re really worried about your “branding,” try to stop thinking about life as a press release and ...

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brand-identity Article
August 1, 2008

Bastards with Bibles, Part 4

This is the fourth and final post in a series about how our impending identity crisis is funking our souls. You can read Part 1, Part 2 and Part 3 ...

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brand-identity Article
July 30, 2008

Bastards with Bibles, Part 3

This is part three in a series about how our impending identity crisis is funking our souls. You can read Part 1 and Part 2 to catch up. Organization as Soul ...

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brand-identity Article
July 28, 2008

Bastards with Bibles, Part 2

This is part two in a series about how our impending identity crisis is funking our souls. Part one was the story of CGE/Vivendi and their struggle to figure out ...

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brand-identity Article
July 24, 2008

Bastards with Bibles, Part 1

This is part one in a series about how our impending identity crisis is funking our souls. I’m really fired up about this subject of identity and soul and I’m ...

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brand-identity Article
April 10, 2008

Tony Morgan Thinks Your Branding Sucks

Staying on the brandwagon (I apologize; I’m ashamed; It probably won’t happen again for a little bit.), Tony Morgan follows Seth Godin in discussing bad branding ideas. And he’s got ...

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brand-identity Article
April 9, 2008

How Important Is Your Church Logo?

Here’s some interesting research that looks at Apple’s branding and its impact on viewers: [Researchers at Duke University] found that exposing people to a brand’s logo for 30 milliseconds will make ...

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brand-identity Article
April 7, 2008

Brands Are Bigger Than Logos

If you read Church Marketing Sucks often, then you’ll see the word “brand” come up here and there. It’s used as a noun, meaning the collection of your logo, letterhead, ...

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brand-identity Article
March 11, 2008

Evangelism as an Ad Model: Part Two

Last time, we discussed Advertising Age’s review of Brands of Faith, and we looked at the problems that arise when churches over market and under deliver. But there’s a second ...

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brand-identity Article
March 10, 2008

Evangelism as an Ad Model

I’ll admit, I’m walking in to this conversation a bit late. Advertising Age recently ran a piece called When Evangelism is the Ad Model. It’s actually a book review, so ...

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brand-identity Article
February 13, 2008

One Word Marketing

Recently, our own Brad Abare raised the question, “What word do you own?” on the Personality™ blog. He discusses a recent Advertising Age article (subscription required) exploring the importance of your ...

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brand-identity Article
November 8, 2007

Churches Can Learn From Dove

Dove continues to blaze the authenticity trail with its latest campaign–this time from their UK office because of risqué imagery–called Onslaught (viewer discretion advised). This is the third in a series ...

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brand-identity Article
November 2, 2007

Best and Worst Logo Redesigns

Judging from the comments and questions we get in the Church Marketing Lab it seems like logos have to be one of the hardest challenges for church marketers. But have ...

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