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Archive for the ‘Advertising’ Category
Church Advertising is a Waste of Time
Here’s a confession: I’m not a fan of big churches, and by “big churches” I mean weekly attendance over 20. I think that churches should meet in homes and that ...
Secular Marketers Try to Promote Church Attendance
In this week’s survey we’re asking whether or not non-Christian marketers can successfully market the church. So far just over half say yes. Coincidentally, we were pointed to an article ...
Church Advertising in the UK
There’s an odd flux of church advertising in the UK making the news this week, from secular firm Fallon to the Alpha program to Che Guevara. Che GuevaraThe Churches Advertising Network ...
The Upside of the Downside
Authenticity in marketing and communication continues to be tried and tested. Whether it be the “real” women in the Dove campaign, the sincerity of a t-shirt from a church ...
Free $25 Google AdWords Credit
With all the recent talk about search engine marketing, Derek at Woodland Baptist Church in Bradenton, Fla. pointed out that you can get a $25 credit for Google AdWords if ...
Churches Using Advertising
The Boston Herald reports on churches using advertising, though the whopping two examples they give doesn’t illustrate the trend very well. They spend most of their time talking about the ...
Keyword Advertising for Churches
Search term advertising has been the latest rage. It’s cheap, incredibly trackable, easy to do—and often effective. Is your church trying it? The Rock at Church Ranch in Westminster, Colo. has ...
The United Church of Christ’s God is Still Speaking Campaign
You may disagree with their theology, but you’ve got to love their marketing. The United Church of Christ made headlines late last year when their TV commercial featuring a bouncer ...
Billy Graham Preaches to the Choir
I’ve been seeing Billy Graham’s face on some of the web sites I regularly visit: ChristianityToday.com and Crosswalk.com. Both are Christian sites and both are carrying ads for a Billy ...
Rolling Stone Rejects Bible Ad
The largest publisher of Bible’s in America, Zondervan, is rolling out a new and more modern translation of the Bible, Today’s New International Version. But, according to a story in ...
Google, Apple and the Church
According to Advertising Age, Google is looking for an ad agency in what would most likely be a multi-million dollar account. Google has never had an ad agency before, relying ...
Meet Your Church: Freckles, Fat, and Gray Hair
Less than a month ago, during the week of September 27, Unilever’s Dove brand (soaps, lotions, etc.) launched a global marketing strategy called “Campaign for Real Beauty.” Dove did a ...
Business Ventures as Church Advertising
Starting businesses, providing jobs, and generating an economic turn around for a depressed area of Portland: It’s advertising without advertising. “People have lost faith in the church because the church isn’t ...
One Church – One Commercial
Texas blogger Rob Stewart writes: “The McDonald’s at 50th St. and Quaker Ave. doesn’t have its own commercial separate from commercials for the McDonald’s at 19th and University. There’s an ad ...
Churchy the Church Mouse
Advertising Icons are making news: Smokey the Bear, one of the most famous ad icons in history turns 60 today, and Advertising Week in New York City launched a promotional ...
