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Archive for the ‘Advertising’ Category
Billy Graham’s Marketing Man
Rick Marshall, crusade director for Billy Graham’s 2001 Lousiville Crusade, talks about the organization’s marketing efforts, which included spending $200,000 (not including donated or discounted ad space) on 65 billboards, ...
Olympic Marketing Sucks… Up the Money
Despite the unusually quiet publicity, extremely low ticket sales, and impossible preparation feats the country of Greece is going through with this year’s Olympics in Athens, corporate sponsorships remain strong. ...
Think Yellow
Advertising in the yellow pages continues to be a worthwhile medium despite the growing strength of search engine sophistication. According to The Kelsey Group, small- and medium-size businesses spend 46% ...
Ad Slogans Lost in Translation
“It takes a sexually aroused man to make a chicken affectionate.” – Purdue Farms“Pepsi brings your ancestors back from the grave.” – Pepsi“Suffer from diarrhea.” – Coors These are just ...
