Blaine Hogan On Creativity

Blaine Hogan On Creativity

July 27, 2011 by

I was fortunate to catch up with Blaine Hogan, the creative director at Willow Creek, and talk about his new book Untitled: Thoughts on the Creative Process.

A few highlights from our interview:

  • Often our focus is all on ideas. We spend a lot of time talking about ideation and brainstorming and finding that great idea. Blaine points out that the idea isn’t the end game.
  • We need to move away from literal by embracing surprise.
  • No budget, no time? Those are things to celebrate and Blaine explains why.
  • I’ve always struggled with the concept of “the medium is the message,” I’ve thought that that philosophy ends up watering down the importance of the message. Blaine speaks to this and points out our need to focus more on context than the message.

I could have talked another half hour just about his closing “one more thing” as well. Good things coming out of the creative mind of Blaine Hogan.

What conversations and thoughts does this conjure up for you?


Post By:

Michael Buckingham

With the goal of making the church the most creative place on the planet, Michael founded Holy Cow Creative, the church’s creativity and design studio. He is the former creative director for the Center for Church Communication and Church Marketing Sucks, and is currently the experience pastor at Victory World Church in Atlanta.
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3 Responses to “Blaine Hogan On Creativity”

  • Patrick Fore
    July 30, 2011

    Fantastic interview. I drink his kool-aid. He was great at Echo. Thanks for this.

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  • Rev Kev
    July 30, 2011

    Loved the interview, very inovative stuff!

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  • Frankie Jarrett
    August 1, 2011

    Great interview, thanks for doing it! Love the approach on story-telling.


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