Selling Your Church for Your People

July 28, 2009 by

We’ve got this church building, worth a shade over a million dollars, and it’s almost completely paid off.

For many churches, this would be time to start dreaming of stuffing the pews with dollar bills or adding a doctorate program to their Sunday school repertoire. Perhaps the long-needed upgrade from burlap sacks to purple, velvet regalia for the choir?

But for one church in my home town of Fayetteville, Ga., it was the perfect time to cash in for the sake of the community. They’re selling their building to focus on people. Carlos Whitaker covers the story.

They’ve decided to take those million dollars in equity and re-invest them, not in their building or furnishings, but in their people–and their people’s people. That money is going back into the community to help those who are struggling.

Sure, their site violates plenty of Tony Morgan’s 10 ways to keep him from visiting your church, but it’s a pretty great way to make me visit your church when you decide to sell all you have and give it away.

Way beyond slick web sites and pimped-out graphics, this type of stuff puts the church back in church marketing.

Post By:

Joshua Cody

Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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4 Responses to “Selling Your Church for Your People”

  • Jesse Phillips
    July 28, 2009

    That’s church marketing at its finest!
    Hope you’re doing well, Joshua! Ready for that roadtrip?

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  • David
    July 28, 2009

    This is awesome. This is exactly what the Kingdom of God is about. It should be a story that is told everywhere of a great example of following Jesus and his wild passion for people. The kind of passion that makes people do things counter-culturally, even counter to the religious culture.

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  • Chris Wyatt
    July 29, 2009

    Yeah, I was surprised to hear about this as well. I’m not sure to feel about this, but I am happy to hear about the creative way the church is helping its members.
    Side note: I didn’t know you lived in Georgia as well! Amazing!

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  • Brandon Haynes
    July 29, 2009

    That is a great idea,,, Lord,, if we can get more churches to thank like that!

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