The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for October 2008
The Illusion of Community, Part 1
This is part one in a series about the illusion of community. First up, let’s talk about how we’re doing at building community online. Not so well in my opinion. I ...
Church Marketing Lab: Rules Slides, Series Graphics and More
We just welcomed a whole slew of new moderators to the Church Marketing Lab. What should you expect differently? More feedback, better feedback and an all-around improved Church Marketing Lab. ...
Marketing Hope through Economic Trouble
The economy does not affect Jesus, and churches can grow even if the economy fails. Even if the economy as we know it fails tomorrow, God’s church will still ...
Church Site Ads Poll Results
I haven’t seen many churches running advertisements on their sites, but I have seen plenty of churches scratching their head for a way to raise funds. And being an Internet ...
Ethnography and Marketing Myths
A couple stories that all of you church marketers should be sure to enjoy: Kem Meyer discusses ethnographers–what they do and why it matters. She describes ethnographers like this: “They’re investing ...
Brand Value Versus Brand Recognition
I got an e-mail from a friend with a quote in it, and then I realized Tony Morgan posted the same thing a few days ago. It’s a quote from ...
Communicating To/With Next Generation
Adweek, one of the trade pubs for the advertising industry, had an opinion piece by Deborah Morrison in their September 29 issue. Morrison is a professor of advertising at the ...
Church Marketing Lab: Countdown, Golfing, Magnets and More
This week in the Church Marketig Lab, we’ve seen some truly great pieces. If you aren’t involved over there, you’re really missing out. Both in the photo pool and on ...
Overworked? Drained? Kill Five Birds With One Stone
At one point in the not-too-distant past, my part-time communications position (which is now full-time) got so un-part-time, that I started keeping track of my hours, determined to show my ...
Stop Using Media
The Collide magazine blog just began “an ongoing and open-ended series devoted to convincing you, the church leader, not to use media.” Scott McClellan quickly clarifies, “Yes, Collide exists to encourage ...
Scent Branding Poll Results
Some out there are suggesting that scent branding is the future of marketing. Others are suggesting those people are idiots. So we did the only thing left to do–turned it ...
100 Idea Starters From Outreach Magazine
The latest issue of Outreach magazine has a 10-page feature with 100 outreach ideas for any church and size. I would link to the feature, but alas, our Outreach friends ...
Free Catalyst Ticket
Today we’ve been pitching jobs, talking about church on the cheap and now we’re giving away a free ticket. Sense a theme? Here’s the deal: The kind folks at AspireOne ...
Church on the Cheap
Times are tough. You need to go no further than the front page of your favorite news site to see that. So what’s a church to do? First things first, head ...
Times Tough? Get a Job.
The economy is down, but people still need a-savin’. And how will they hear without a church communications specialist (Romans 10:14, my translation)? That’s where we come in. In case ...
