Marketing: What They Said

October 31, 2007 by

A couple good lists have been floating around, and we thought we’d point you in their direction.

First, Monday Morning Insight references a Willow magazine list of 15 innovations the church should embrace now. It kind of sounds like what happens when you roll up, Mark Batterson and us.

Also, Church Relevance links and explains three church marketing essentials a la Rick Warren. We can always use reminders like these to keep our heads on straight.

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Joshua Cody

Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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2 Responses to “Marketing: What They Said”

  • Gene Mason
    October 31, 2007

    The only one I think I take some issue with is branding. First, branding is like jello–it looks good and solid but falls apart easily. Nobody really defines it very well. Secondly, I really believe our brand is Christ–that is, His image. I prayerfully submit the North American evangelical church (as a group) is focusing too much on attracting an audience versus being more like Christ. Not to say these are mutually exclusive, but to call branding an innovation I think misses a key point in scripture by taking on an image that may or may not be aligned with the Word…

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  • Jesse
    November 1, 2007

    Gene, consider this thought. Everything has an image, or “brand”. The Church has an image or “brand” to non-Christians. Just like you, Gene, have an image to your co-workers. “Gene” is a brand.

    We have the responsibility of making Christianity an awesome, loving, humble, self-sacrificing, brand. Jesus said
    They will know you are my disciples if you love one another
    We need to be known for being like Christ, and this is “branding”. The first Christians at Antioch were apparently phenomenal at this.

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