The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
Job Lab and Freelance Lab Roundup
We’ve been having great success in the Job Lab and Freelance Lab lately. Take Kyle Baker of Skillful Productions. It’s success stories like his that make these labs worthwhile: I ...
Stolen Church Trailer Smack Down
We talked before about what to do when someone steals your church trailer. Gary Lamb would beg to differ, however. His church trailer was stolen (perhaps we have a serial ...
Your Church Web Site, 320×480
In case you live under a rock (or just aren’t a slave to technology), an iPhone is about to set you back 199 George Washingtons. And they’re predicting a whole ...
Church Marketing Lab: New Sites, a Green God and More
The Church Marketing Lab never fails to disappoint if you’re in the mood for great church design work. Here’s a small something from the past week to whet your appetite: Is ...
10 Commandments of Web Design
We’ve learned about church web sites from John McCain and Barack Obama. But the lessons don’t stop there. Kem Meyer quotes a Business Week article, The 10 Commandments of Web Design. ...
Barack Obama & John McCain’s Lessons for Church Web Sites
While you can’t endorse a presidential candidate as a church, you are allowed to learn from them. And there’s plenty to learn from the communications practices of candidates. Let’s start ...
Fresh From the Events Lab
We just updated the Events Lab, and if you’ve got some frequent flyer miles you’re looking to kill, we have some suggestions for you. Here’s what’s on the slate for ...
Word of Mouth Marketing
Have you heard about Dave Balter? He’s the CEO and founder of the word of mouth organization BzzAgent and has just released the Word of Mouth Manual: Volume II. It’s ...
Church Marketing Lab: Compact Discs to E-mail Campaigns
This week in the Church Marketing Lab there’s been no shortage of great submissions. All sorts of media from shirts to compact discs to HTML e-mails have sported everything from ...
Note to Boss: Stop Asking For Comps
Last week I wrote a note to designers and creatives about how they should stop providing multiple design comps. Today I direct the same message to the other side–the people ...
Inspiration or Invitation?
In churches, marketing efforts seem to go one of two ways—internally inspiring those who attend your church or externally inviting those who don’t yet attend. In what direction should your ministry’s ...
Like A Good Neighbor…
One church is having a problem. Outreach magazine looks at a growing church who can’t get permission from their city to move to a bigger location. Why, you ask? Well, ...
Guerrilla Marketing
WebUrbanist is in the midst of an eight-part series on guerrilla marketing. The examples used in the series are phenomenal, and they make me wonder, “Why the heck isn’t the ...
3 Ways to Sink Your E-mail Newsletter
That’s it. I tried to let it roll off my back, but no more. I’m sick of stupid mistakes in e-mail newsletters. If you want your e-mail newsletter to be ...
Church Marketing Lab: Soak Posters to Prayer Cards
Some churches slow down their marketing for the summer. About half actually. But the Church Marketing Lab is there for those who just get hotter as the summer heats up. ...
