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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Welcome to the Ad Network!
October 27, 2008

Welcome to the Ad Network!

We’re very happy to welcome three new members to the CFCC Ad Network. If you keep your eye on the right sidebar on our family of sites, you’ll see them ...

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Church Marketing Lab: Discuss!
October 24, 2008

Church Marketing Lab: Discuss!

One of the most frequent requests we get is, “What do you think of [blank]?” And our reply usually is a gentler form of “Go to the Church Marketing Lab!” ...

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This Week in Church Marketing
October 24, 2008

This Week in Church Marketing

A few stories have run across the figurative desks here at Church Marketing Sucks over the week, and you’ve probably caught them at other places on the ol’ Internet. But ...

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The Church Logo Scorecard
October 23, 2008

The Church Logo Scorecard

Jon Acuff at Stuff Christians Like has posted his guide to creating the holiest church logo possible. It’s very funny, as usual from him, and it’s particularly pertinent to church ...

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Methodists Go Fair Trade
October 22, 2008

Methodists Go Fair Trade

It’s been awhile since we’ve heard a good example of churches clamoring towards social justice in their marketing efforts, but it looks like the United Methodists are headed that direction. With ...

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Paying Couples to Date
October 21, 2008

Paying Couples to Date

Here’s an interesting hook: Come to our church and get free dates with your spouse! That’s what Elevation Church did recently to promote a recent series and encourage husbands to “date ...

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The Illusion of Community, Part 1
October 20, 2008

The Illusion of Community, Part 1

This is part one in a series about the illusion of community. First up, let’s talk about how we’re doing at building community online. Not so well in my opinion. I ...

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Church Marketing Lab: Rules Slides, Series Graphics and More
October 20, 2008

Church Marketing Lab: Rules Slides, Series Graphics and More

We just welcomed a whole slew of new moderators to the Church Marketing Lab. What should you expect differently? More feedback, better feedback and an all-around improved Church Marketing Lab. ...

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Marketing Hope through Economic Trouble
October 16, 2008

Marketing Hope through Economic Trouble

The economy does not affect Jesus, and churches can grow even if the economy fails. Even if the economy as we know it fails tomorrow, God’s church will still ...

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Ethnography and Marketing Myths
October 14, 2008

Ethnography and Marketing Myths

A couple stories that all of you church marketers should be sure to enjoy: Kem Meyer discusses ethnographers–what they do and why it matters. She describes ethnographers like this: “They’re investing ...

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Brand Value Versus Brand Recognition
October 13, 2008

Brand Value Versus Brand Recognition

I got an e-mail from a friend with a quote in it, and then I realized Tony Morgan posted the same thing a few days ago. It’s a quote from ...

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Communicating To/With Next Generation
October 10, 2008

Communicating To/With Next Generation

Adweek, one of the trade pubs for the advertising industry, had an opinion piece by Deborah Morrison in their September 29 issue. Morrison is a professor of advertising at the ...

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Church Marketing Lab: Countdown, Golfing, Magnets and More
October 10, 2008

Church Marketing Lab: Countdown, Golfing, Magnets and More

This week in the Church Marketig Lab, we’ve seen some truly great pieces. If you aren’t involved over there, you’re really missing out. Both in the photo pool and on ...

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Overworked? Drained? Kill Five Birds With One Stone
October 9, 2008

Overworked? Drained? Kill Five Birds With One Stone

At one point in the not-too-distant past, my part-time communications position (which is now full-time) got so un-part-time, that I started keeping track of my hours, determined to show my ...

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Stop Using Media
October 8, 2008

Stop Using Media

The Collide magazine blog just began “an ongoing and open-ended series devoted to convincing you, the church leader, not to use media.” Scott McClellan quickly clarifies, “Yes, Collide exists to encourage ...

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