Paying Couples to Date

October 21, 2008 by

Here’s an interesting hook: Come to our church and get free dates with your spouse!

That’s what Elevation Church did recently to promote a recent series and encourage husbands to “date their wives,” the church gave couples the option to select a restaurant and receive both a $30 gift card and childcare reimbursement. Over 75% of couples participated.

So why on earth does this matter in the realm of church marketing?

This is a basic principle they’re communicating: We care about what happens to you beyond Sunday, and we are willing to make sacrifices to help you do what is right. And we’re not afraid to think outside of the box to do it.

Lots of people won’t go to church because they don’t believe there is a church like that out there. Be that church. Loving your community and creatively showing them you care matters even more than whether you sing from the hymnal or print the words in the bulletin this week. (link via Monday Morning Insight)

Post By:

Joshua Cody

Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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5 Responses to “Paying Couples to Date”

  • Archie Mck
    October 21, 2008

    Great use of funds to show love for the community of believers. Interested to see where this takes them in the future…

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  • Jeremy
    October 21, 2008

    What about the single people? Why do they NEVER get any love from the Church?

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  • Elijah
    October 22, 2008

    Amen to Jeremy. Of course it is best to promote marriage. There needs to be a solid response in a practical way to what the world says about marriage, and how the church is perceived.
    But if there isn’t a really strong movement to help singles, we aren’t addressing the source of destructive relationships, failed marriages, and broken families.

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  • brent
    October 22, 2008

    for single folks they could give out boxes of cereal and blockbuster rental coupons.

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  • Rick
    November 1, 2008

    One date is not going to fix the on-going problems and complexities of a marriage. I’d rather the church pay a $30 registration fee for the couple to attend an evening seminar with a nice sit down meal where they can hear some great practical marriage principles.

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